Source: Confessions of an advertising man
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Famous David Ogilvy Quotes
“I never write fewer than sixteen headlines for a single advertisement.”
“Readers travel so fast they don't stop to decipher the meaning of obscure headlines.”
“David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.”
“On the average, five times as many people read the headlines as read the body copy.”
“It follows that unless your headline sells your product, you have wasted 90 percent of your money.”