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David Ogilvy

David Ogilvy Quotes

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Famous David Ogilvy Quotes

“H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first class ticket through life.”

FirstsBelieveSaidFeelingsGivenPayClassProductsTasteBenefitsProjectsUglyBrokeTicketsUnderestimateGood TasteFirst ClassLayout
Book:Confessions of an advertising man
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“Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.”

HumansMayFacesSoundProductsPersonalityGood ThingsSizeSymbolsBrandsCorporationsThings To DoClientsIdentificationAdvertisementsLogosStratagem
Book:Confessions of an advertising man
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“Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation." Not one of my proudest memories.”

KnowsWayRememberMemoriesForgetHalfProductsPaidReputationDividedMailViewersOther HalfOne HalfEleanor
Author:David Ogilvy
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“Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.”

Has BeensFoundResultsEconomyFieldsTaughtProductsTestsBitterAdvertisingOccasionsConsumersInferiorsRare OccasionBitter Experience
Book:Confessions of an advertising man
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“It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.”

IfsYearsWellsHas BeensTwoJobsGivenBusinessTakenPlansProductsPersonalityHundredScientistAdvertisingThirtyTwo YearsLaunching
Book:Confessions of an advertising man
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“I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interesting dream. I woke up and for once in my life I wrote it down and went back to sleep Next morning I went to the office and had that dream out into a TV commercial which is still running thirty years after and which has made that particular product the leader in its field.”

ThinkingYearsKindMadeStillsIdeasShowsDreamRunningNightNextSleepInterestingLeaderMorningFieldsParticularTvsProductsOfficeDown AndCampaignsThirtyDesperateClientsThirty YearsI Had A DreamIncubationTv Commercial
Author:David Ogilvy
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