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David Ogilvy

David Ogilvy Quotes

Businessman

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Famous David Ogilvy Quotes

“I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

PeopleIfsThinkingKnowsShouldWritingTryingUseSeemsLanguageBusinessMarketingAdvertisingGrammarVernacularGreat AdvertisingAdvertising And MarketingBuying SomethingOnline AdvertisingNever Stop Improving
Author:David Ogilvy
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“The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.”

ThinkingMenIdeasReasonProcessImaginationCreativeOriginalsMajorityInspiredTyrannyUnconsciousCreative ProcessIncapableIntuitiveExperimentationBlockedHunchesBusiness Man
Book:Confessions of an advertising man
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“I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interesting dream. I woke up and for once in my life I wrote it down and went back to sleep Next morning I went to the office and had that dream out into a TV commercial which is still running thirty years after and which has made that particular product the leader in its field.”

ThinkingYearsKindMadeStillsIdeasShowsDreamRunningNightNextSleepInterestingLeaderMorningFieldsParticularTvsProductsOfficeDown AndCampaignsThirtyDesperateClientsThirty YearsI Had A DreamIncubationTv Commercial
Author:David Ogilvy
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