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David Ogilvy

David Ogilvy Quotes

Businessman

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Famous David Ogilvy Quotes

“The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.”

ThinkingMenIdeasReasonProcessImaginationCreativeOriginalsMajorityInspiredTyrannyUnconsciousCreative ProcessIncapableIntuitiveExperimentationBlockedHunchesBusiness Man
Book:Confessions of an advertising man
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“I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interesting dream. I woke up and for once in my life I wrote it down and went back to sleep Next morning I went to the office and had that dream out into a TV commercial which is still running thirty years after and which has made that particular product the leader in its field.”

ThinkingYearsKindMadeStillsIdeasShowsDreamRunningNightNextSleepInterestingLeaderMorningFieldsParticularTvsProductsOfficeDown AndCampaignsThirtyDesperateClientsThirty YearsI Had A DreamIncubationTv Commercial
Author:David Ogilvy
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“Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.”

IfsMindWellsLongArtIdeasHelpingBigsStuffProcessLinesWalksBusinessHalfInformationConsciousHotDrinkingRationalAdvertisingUnconsciousWithin YouIrrelevantTelephonesBathsOne LineThought ProcessBig IdeasConscious MindPintsLong WalksRational ThoughtClaretHot Baths
Author:David Ogilvy
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