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Seth Godin

Seth Godin Quotes

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Famous Seth Godin Quotes

“Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.”

PeopleFeelsBelieveStoriesTeachAudienceMembersSmartAgreeSecureThirstWorldview
Book:All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
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“I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.”

PeopleThinkingTurnsSidesSuccessfulGrowingEffectsOrganizationNotesMarketingCaringOur TimeExpensiveFascinatingCompensationShortcutsSide EffectsAfterthoughtSuccessful Organizations
Author:Seth Godin
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“I was amplifying the negative at the expense of the positive, not to serve any useful function, not to make my writing better, but to destroy it. The lizard brain, so attuned to people laughing behind our backs, was on high alert for this sort of criticism and would do anything it could to stop me from writing again. I haven't sought out and read a review or a tweet since.”

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Author:Seth Godin
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“Instead of working hard to keep their share of a shrinking pie, or working even harder to make sure the industry stays as is, I think the most essential thing legacy book industry players can do is set up independent ventures with great people and little interference and work really hard to put themselves out of business by starting at the bottom, not by reinforcing the top.”

PeopleThinkingLittlesBookHardCan DoPlayerShareIndustryEssentialsHarderIndependentBottomStartingLegacyPieVentureGreat PeopleInterferenceShrinking
Author:Seth Godin
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“Living with doubt ... is almost always more profitable than living with certainty. People don't like doubt, so they pay money and give up opportunities to avoid it. Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.”

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Author:Seth Godin
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“One theory says that if you treat people well, you're more likely to encourage them to do what you want, making all the effort pay off. Do this, get that. Another one, which I prefer, is that you might consider treating people with kindness merely because you can. Regardless of what they choose to do in response, this is what you choose to do. Because you can.”

PeopleIfsWantInspirationalWellsMightMotivationalEffortPayKindnessTheoryTreatsResponseWhat You WantYou Choose
Author:Seth Godin
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“Life is not about gutting out every situation. It's about identifying opportunity or the lack thereof. If your pride is all that is standing in the way of quitting, quit. The right people won't care and the wrong people don't matter. If you know you're on the right path, persevere though the pain. It will be worth it.”

PeopleIfsKnowsWayMatterCarePainLife IsOpportunitySituationPathPrideStandingQuittingWorth ItPersevereIdentifyingRight Path
Author:Seth Godin
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“You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps”

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Author:Seth Godin
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