“And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well.” PeopleIfsWorldWayWellsLooksStatesRealityRunningLinesUnitedPovertyMillionsUnited StatesCapitalismAround The WorldServingEnginesStampsFood Stamps Author:Simon Mainwaring
“Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.” IfsHumansEmotionTechnologyChangedMethodTradeCurrencyMarketers Author:Simon Mainwaring
“Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.” IfsThinkingLooksTwoIdeasFacesChoicesBrainSpecialEventsCreatingSolutionsOrganizationInstitutionsSparksDedicatedNew IdeasSpecial Events Author:Simon Mainwaring
“If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.” IfsWantShouldStoriesValuesSocialCausesResponsibilityCoreDefinedBrandsContributionInitiativeSocial ResponsibilityAlignmentCore Values Author:Simon Mainwaring
“If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.” IfsCareEnvironmentEconomicHealthyCapitalismCorporationsEconomic Systems Author:Simon Mainwaring
“There are many individuals, companies and even countries operating in what I call a 'me first' mentality, which is effectively a purely competitive approach to life, treating the planet as if it has infinite resources and pitting one country against another for supremacy.” IfsFirstsCountryIndividualCompanyPlanetsApproachResourcesInfiniteMentalitySupremacy Author:Simon Mainwaring
“Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good.” IfsWayTwoFacesForceSocialChallengesPowerfulActingPracticeGreaterCitizensEqualCapitalismThirdsTransformationConsumersCorporationsConcertsTwo WaysPillarsGreater GoodSocial Transformation Author:Simon Mainwaring
“If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.” IfsWantSocialCommunitySimpleInfluenceApproachEnormousChiefsBrands Author:Simon Mainwaring
“In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.” IfsYearsUseMovingForceSocialPowerfulAttitudeResponsibilityCompanyPracticeGreaterInfluenceMediaCapitalismToolsSocial MediaConsumersSocial Responsibility Author:Simon Mainwaring
“Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on SRI funds are usually equal to, if not better than, many of the well-known traditional mutual funds.” IfsWellsMovingKnownSupportReturnHigherEqualBehaviorStandardsResponsibleInvestmentTraditionalCorporationsFundMutualRetirementWell KnownHigher StandardsMutual Fund Author:Simon Mainwaring
