“Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.” WritingHappensValuesEffortLeaderVisionResponsibleStrategyMarketingCustomersAdvertisingBrandsPromotionTransformingCredible Author:Simon Mainwaring
“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.” ValuesVoiceTermCommunicateCoreBrandsToneConsistentlyCore Values Author:Simon Mainwaring
“The currency of universal values make brands innately sharable.” ValuesUniversalBrandsCurrency Author:Simon Mainwaring
“Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.” SelfPurposeValuesAbilityDefinitionsCustomersMeaningfulCoreBrandsLandscapeFiltersCore Values Author:Simon Mainwaring
“Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.” NeedsFormValuesSpeakCommunityCompanyHonorCustomersLoyaltyMeaningfulBrandsConsumersArchitectReach OutConsistentlyDemonstratingMeaningful Relationship Author:Simon Mainwaring
“Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.” GivingWellsMeanIdeasUseValuesSocialRealizingShareMediaMovementBehaviorConcernedSocial MediaConsumersCorporateBoardsOrganizeIrresponsibleShared Values Author:Simon Mainwaring
“If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.” IfsWantShouldStoriesValuesSocialCausesResponsibilityCoreDefinedBrandsContributionInitiativeSocial ResponsibilityAlignmentCore Values Author:Simon Mainwaring
“How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?” KnowsPersonsValuesShareWillingEducationalCustomersBrandsConsumersDepartmentInteractionPositive Experiences Author:Simon Mainwaring
“In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.” ValuesSocialCommunityGrowingCoreBrandsLoyalMarketplaceCore ValuesSocial Business Author:Simon Mainwaring
“In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.” WorldShouldRealTodayValuesSocialCausesCommunityAudiencePagesBasesProfitReal WorldInvitesMarketplaceBest PlaceNonprofitsNon ProfitShared ValuesFacebook PageSocial Business Author:Simon Mainwaring
“Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.” LongPurposeValuesCausesTermCommunityModelsCommitmentProfitCoreLong TermIntegratingCore ValuesBusiness Models Author:Simon Mainwaring
“Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.” ValuesSocialMediaReturnInvestmentCriticsSocial MediaEngagementMetricsReturn On Investment Author:Simon Mainwaring
“The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.” FormValuesSocialCausesExpressionBasesProfitMeaningfulCoreBrandsConsumersMarketplaceCore ValuesNon ProfitSocial Business Author:Simon Mainwaring
“When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises the lives of millions of people around the world can truly change.” PeopleThinkingWorldActionPoliticalValuesSocialMillionsEnvironmentEconomicEnvironmentalCompromiseAround The WorldCollectivesBehaviourCollective Action Author:Simon Mainwaring
