“Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.” ChoicesSocialCausesMediaCommunicateSocial MediaBrandsPlatforms Author:Simon Mainwaring
“If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.” IfsWantShouldStoriesValuesSocialCausesResponsibilityCoreDefinedBrandsContributionInitiativeSocial ResponsibilityAlignmentCore Values Author:Simon Mainwaring
“Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.” WellsEnoughCausesWaterViewsEffortPovertyEnvironmentReturnCommitmentResourcesCancerPoint Of ViewBrandsBreastsCategoriesEngagementBreast CancerDeclaring Author:Simon Mainwaring
“In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.” WorldShouldRealTodayValuesSocialCausesCommunityAudiencePagesBasesProfitReal WorldInvitesMarketplaceBest PlaceNonprofitsNon ProfitShared ValuesFacebook PageSocial Business Author:Simon Mainwaring
“Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.” LongPurposeValuesCausesTermCommunityModelsCommitmentProfitCoreLong TermIntegratingCore ValuesBusiness Models Author:Simon Mainwaring
“More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.” WayMeanStillsTwoSocialCausesResponsibilityConsequenceWake UpImpactMarketingCampaignsSensesBrandsWakingGood WorkSocial ResponsibilityDoing GoodWrong WaySocial ImpactMarketing Campaigns Author:Simon Mainwaring
“The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.” FormValuesSocialCausesExpressionBasesProfitMeaningfulCoreBrandsConsumersMarketplaceCore ValuesNon ProfitSocial Business Author:Simon Mainwaring
“There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?” PeopleHelpingNextSocialCausesCommunityChallengesSupportMediaMarketingSocial MediaConnectedDrivenCampaignsBrandsConsumersDescriptionAdagesLaunchingMarketing Campaigns Author:Simon Mainwaring
