“Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.” WayTwoSocialMediaEmotionalTreatsSocial MediaDialogueStorytellingBrandsOne WayTwo Ways Author:Simon Mainwaring
“And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well.” PeopleIfsWorldWayWellsLooksStatesRealityRunningLinesUnitedPovertyMillionsUnited StatesCapitalismAround The WorldServingEnginesStampsFood Stamps Author:Simon Mainwaring
“The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.” WayOrderChangedProfitCustomersBrandsRelateRelevant Author:Simon Mainwaring
“Non-profits must become deeply engaged in the ways that their donor communities are using social technology.” WaySocialCommunityTechnologyProfitEngagedDonorsNon Profit Author:Simon Mainwaring
“The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today’s world of social media and smart phones, this is easy to do.” WorldWayGivingTodaySocialEasyCompanyMediaSmartResponsibleDollarsPhonesSocial MediaConsumersToday's WorldShoppers Author:Simon Mainwaring
“A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.” WayWantSocialCenturyCustomersLoyaltyConsumersCorporationsContracts21st CenturyDilemmaGoodwillLead InCustomer LoyaltySocial Contract Author:Simon Mainwaring
“Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good.” IfsWayTwoFacesForceSocialChallengesPowerfulActingPracticeGreaterCitizensEqualCapitalismThirdsTransformationConsumersCorporationsConcertsTwo WaysPillarsGreater GoodSocial Transformation Author:Simon Mainwaring
“The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism.” ThinkingWayGovernmentPoliticalSocialDemocracyCenturyCitizensConceptsPhilosopherContracts18th CenturyHobbesSocial ContractRepublicanismPavingPolitical ThinkingPaving The WayJean Jacques RousseauJacques Rousseau Author:Simon Mainwaring
“More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.” WayMeanStillsTwoSocialCausesResponsibilityConsequenceWake UpImpactMarketingCampaignsSensesBrandsWakingGood WorkSocial ResponsibilityDoing GoodWrong WaySocial ImpactMarketing Campaigns Author:Simon Mainwaring
“Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.” ThinkingWayMeanCertainSocialGoalInspireConversationApproachSeriesBrandsLandscape Author:Simon Mainwaring
“The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared.” WayMeanTurnsIndividualPowerfulInformationBasesDataGoogleSignalsTurn-onProfileAppsCompositesPersonalized Author:Simon Mainwaring
“The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.” WayReasonPurposeSocialAbilityCompanyMediaConversationImpactProfitSocial MediaMeaningfulBrandsConsumersCurrencyEnablingOutreach Author:Simon Mainwaring
“Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.” WaySocialTermCommunityMediaSocial MediaBest WaySuitsBrandsUsersPlatforms Author:Simon Mainwaring
