“Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.” MeanFactsVoiceBehaviorResponsibleRewardsCreatorProducersBrandsConsumersIrresponsibleDistributors Author:Simon Mainwaring
“Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We don’t need to look far and wide to find examples of gluttonous behavior, as they are numerous throughout the history of capitalism.” NeedsLooksSelfFactsMightExampleBehaviorCapitalismWideHarmServingDisregardGluttonySelf Serving Author:Simon Mainwaring
“More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.” VoiceAbilityInfluenceBehaviorConsumersCorporateBuyingBuying Power Author:Simon Mainwaring
“Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.” GivingWellsMeanIdeasUseValuesSocialRealizingShareMediaMovementBehaviorConcernedSocial MediaConsumersCorporateBoardsOrganizeIrresponsibleShared Values Author:Simon Mainwaring
“Everyone living under the social contract we call democracy has a duty to act responsibly, to obey the laws, and to abandon certain types of self-interested behaviors that conflict with the general good.” SelfLawCertainSocialDemocracyDutyTypeConflictBehaviorAbandonContractsDemocracies HaveSocial Contract Author:Simon Mainwaring
“As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.” FacesSocialEasyMediaInformationInternetBehaviorFunctionCrisisSocial MediaAccessThanksBrandsConsumersEaseMultipleAccess To InformationEasy Access Author:Simon Mainwaring
“Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for socially irresponsible behavior.” NeedsBehindsCompanyBehaviorResponsibleCorporateExecutivesEntityVeilsIrresponsible Author:Simon Mainwaring
“Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on SRI funds are usually equal to, if not better than, many of the well-known traditional mutual funds.” IfsWellsMovingKnownSupportReturnHigherEqualBehaviorStandardsResponsibleInvestmentTraditionalCorporationsFundMutualRetirementWell KnownHigher StandardsMutual Fund Author:Simon Mainwaring
