“The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.” WayOrderChangedProfitCustomersBrandsRelateRelevant Author:Simon Mainwaring
“Non-profits must become deeply engaged in the ways that their donor communities are using social technology.” WaySocialCommunityTechnologyProfitEngagedDonorsNon Profit Author:Simon Mainwaring
“By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale your non-profit efforts.” UsedSocialEffortMediaBuildingProfitStrangerSocial MediaScalesFabricNon Profit Author:Simon Mainwaring
“Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.” ActionForceSocialResponsibilityCompanyHigherStandardsResponsibleDollarsProfitCustomersPursueCollectivesExpensesCombatInvestorsSocial ResponsibilityHigher StandardsCollective Action Author:Simon Mainwaring
“It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world.” WorldNeedsFirstsTwoGovernmentAmericaPurposeSocialBuildingHigherThirdsProfitCorporateOur SocietyPhilanthropyFulfillingSocial ChangePillarsPrivate SectorContributingCorporate America Author:Simon Mainwaring
“Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.” WantMayTodayPurposeCompanyFansBalanceCapitalismProfitCoreConsumersCorporationsEnlightenedInvestorsLoyalLoyal Fans Book:We First: How Brands and Consumers Use Social Media to Build a Better World Source: We First: How Brands and Consumers Use Social Media to Build a Better World
“Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact.” DoneIndividualSocialInspireCitizensMessagesOrganizationImpactProfitSpreadCustomersReputationSpeakersSupporterSocial Impact Author:Simon Mainwaring
“In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.” WorldShouldRealTodayValuesSocialCausesCommunityAudiencePagesBasesProfitReal WorldInvitesMarketplaceBest PlaceNonprofitsNon ProfitShared ValuesFacebook PageSocial Business Author:Simon Mainwaring
“Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.” LongPurposeValuesCausesTermCommunityModelsCommitmentProfitCoreLong TermIntegratingCore ValuesBusiness Models Author:Simon Mainwaring
“The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.” WayReasonPurposeSocialAbilityCompanyMediaConversationImpactProfitSocial MediaMeaningfulBrandsConsumersCurrencyEnablingOutreach Author:Simon Mainwaring
“The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.” FormValuesSocialCausesExpressionBasesProfitMeaningfulCoreBrandsConsumersMarketplaceCore ValuesNon ProfitSocial Business Author:Simon Mainwaring
“The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force.” StatesGovernmentFacesForceSocialChallengesUnitedEffortUnited StatesResourcesProfitCriticalDebtScalesHistoricPhilanthropicNon ProfitChallenges We FaceJunctureLimited Resources Author:Simon Mainwaring
