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Branding Quotes

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Branding Quotes

“If you take a high panoramic look above this world, you’ll see that this world is divided into fragmented branded truth zones: we live in a fragmented civilization with fragmented indoctrinations.”

WorldPhilosophyCivilizationBrandingIndoctrinationPersonalBrandFragmentPhilosophy Of FragmentismFragmentism
Book:Talismanist: Fragments of the Ancient Fire. Philosophy of Fragmentism Series.
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“What began as a form of self-defense (I will reassert myself as the owner of my ideas, my identity, my name!) became, gradually, a form of self-release. By creating a crisis in my personal brand (the one I always denied I had), and by introducing a hefty dose of ridiculousness into the seriousness with which I once took my public persona, and by showing me how terribly grim it is to spend your life chasing clout, Other Naomi has left me with no choice but to loosen the grip on that performed and partitioned version of me.”

IdentityBrandingPerformanceClout
Author:Naomi Klein
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“A group of us were downtown on Bay Street. It was some twelve to fifteen of us with nothing to do. We had just been in a fight with some Kemp Road fellas. It really wasn’t anything to talk about, because we quickly ran them off Bay Street. Feeling pumped up about what we had just done and looking for more action, we started running in the middle of Bay Street, screaming and shouting ‘Rebellions!” and ‘Raiders for life!”, making a real nuisance of ourselves. About nine of us were arrested by the police and charged with public terror and disorderly behavior. So in fact, we were given our gang name by the police, and Milton Street became known as the Public Terrorist Rebellions. Galen ‘Ninja’ Nordelus former leader of the Public Terrorist Rebellions through Milton Street.”

IdentityTerroristNonsenseBrandingLaw EnforcementNuisanceGang MembersStreet LifeRebellion RaidersSense Of BelongingAt Risk YouthCommunity PolicingStreet GangsWanting To BelongSeeking AttentionGang NamesPublic Terrorist
Book:The Fight of My Life is Wrapped Up in My Father
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“Employees are people. Customers are people. Same for entrepreneurs, business leaders. Conclusion? Companies are created by people and run by people, to service the needs and wants of people. Despite this fairly obvious observation, we tend to manage business and personal matters differently.”

CultureMarketingBrandingExpertEmployeesConsultantAge Of Ideas
Book:The Age of Ideas: Unlock Your Creative Potential
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“Tracy Chapman’s music is a reflection of her life experiences, her purpose. Ian Schrager’s hotels are a reflection of his life experiences, his purpose. And Supreme’s hats and skate decks are a reflection of James Jebbia’s dreams and desires. Each of them took their own experiences—the ups, the downs, the good and the bad—and turned them into something sharable, a real-world reflection of themselves. And because it combined their purpose with their singular talent, it flourished.”

PurposeCreativityMarketingBrandingExpertConsultantAlan PhilipsAge Of IdeasReflect Yourself
Book:The Age of Ideas: Unlock Your Creative Potential
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“We’re tribal beings. We build our identities through the people and communities we choose to associate with. There’s no difference between an ancient tribe tattooing its members with unique symbols and a young person wearing a Supreme T-shirt to associate with the tribes of street style and skate culture. It all comes from the same place, and it’s critical that we recognize this behavior so we can apply it to the sharing of our own creations.”

PurposeCreativityMarketingBrandingExpertConsultantAlan PhilipsAge Of Ideas
Book:The Age of Ideas: Unlock Your Creative Potential
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“You reflect yourself in your creations, and they reflect themselves in their consumption and self-expression. The combination leaves both sides fulfilled. In a world where human creativity is the last remaining sustainable, competitive advantage and the principle driver of value creation, your most potent weapon is you.”

CreativityEntrepreneurMarketingBrandingExpertConsultantAge Of Ideas
Book:The Age of Ideas: Unlock Your Creative Potential
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“The more I research the emotional elements, the more I realize the divided approach—life on one side, business on the other—is not only ridiculous but harmful to the bottom line. Most individuals run their lives focused solely on meeting their financial needs, and most organizations make decisions based solely on their P&Ls. Traditionally, little or no value is placed on understanding the emotional elements. But in the modern market, it’s creativity—a purely emotional element—that has the ability to change the value of a business simply by altering its perception or usage.”

CreativitySelf HelpEntrepreneurMarketingFulfillmentBrandingExpertAlan PhilipsAge Of Ideas
Book:The Age of Ideas: Unlock Your Creative Potential
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“Once we’ve met our basic needs—safety, security, sustenance, and shelter—those same emotional elements, not material wealth, determine our level of fulfillment, or, as some may refer to it, our personal success. These parallel truths—that amazing achievement and lasting fulfillment for both individuals and organizations come from understanding and harnessing those emotional elements—are critical to flourishing in our new age, the Age of Ideas.”

SuccessCreativityMarketingFulfillmentBrandingExpertConsultantAlan PhilipsAge Of Ideas
Book:The Age of Ideas: Unlock Your Creative Potential
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“For example, the creation or ongoing success of a product is entirely dependent on its ability to influence people’s actions, pri- marily by getting them to make a purchase or use a product. Just think of the Internet, which is designed to get you to take a specific action, such as consuming content, making a purchase, or filling out a lead form. Not a single webpage exists without this inten- tion. And the influencing of people’s actions is based on impacting them emotionally. We’re all emotional beings. To manage, sell to, parent, support, or lead people, we must understand and value the emotional as much as if not more than the practical. Only when you accept and embrace this fact will you be able to fully unlock your potential.”

CreativityEmotionalInternetMarketingFulfillmentBrandingExpertAlan PhilipsAge Of Ideas
Book:The Age of Ideas: Unlock Your Creative Potential
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“It’s only when you free yourself from external definitions of success that you’re able to comprehend the folly of this type of pursuit. Ask yourself: What’s the point of attaining a goal if it isn’t going to satisfy your internal needs? All you’re going to end up with is some form of a trophy (money, a big house, a nice watch, some press clippings) alongside a big bowl of unhappiness and dissatis- faction. You can only define yourself as a success if the result of your actions is the satisfaction of your internal desires, not that of some superficial, outside force. It isn’t relevant if society deems you a success—it’s whether you believe you’re achieving success that matters. For some this may mean fame and fortune, but for others it may just mean putting food on the table every night for their family and having a loving relationship with their spouse. The determining factor is how you feel and what you desire on the inside. The first and most powerful step is realizing you have the power to determine what success looks like for you. Only then can you free yourself from the myth and begin the journey of living your truth.”

SuccessCreativityEntrepreneurMarketingFulfillmentBrandingExpertConsultantAge Of Ideas
Book:The Age of Ideas: Unlock Your Creative Potential
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“Through this purpose Sweetgreen has become more than a restaurant—it’s become a movement and a community, one that people are so proud to be a part of that they share Sweetgreen content on their social feeds and wear T-shirts emblazoned with the restaurant’s logo. The founders remain committed to their differentiating core values, such as “creating solutions where the company wins, the customer wins, and the community wins,” and have used those values, rooted in their purpose, to drive the company forward.”

RestaurantsBrandingExpertAlan PhilipsAge Of IdeasFood BeverageJonathan NemanSweetgreen
Book:The Age of Ideas: Unlock Your Creative Potential
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“The crowds aren’t coming to Sweetgreen stores and the festival simply for great salads or cool music acts. They’re coming because they buy into what Sweetgreen stands for, and because, on a deeper level, they feel a reflection of themselves in Sweet- green’s purpose—which is itself an honest manifestation of what the people behind the business believe and what they stand for.”

MarketingBrandingExpertRestaurantAlan PhilipsAge Of IdeasJonathan NemanSweetgreen
Book:The Age of Ideas: Unlock Your Creative Potential
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“Being an independent thinker is the opposite of what we’re taught by most organized groups, from preschool classes to our teams at work. We feel comfortable in communities, so we encour- age the group dynamic and fitting-in above individuality. But cre- ativity and innovation require that you trust yourself and go against the group—that you think for yourself. Nothing truly innovative, visionary, or creative has ever come out of a group of people sitting in a boardroom giving their opinions on an idea, especially when the market is demanding authenticity.”

CreativityInnovationMarketingBrandingExpertConsultantAlan PhilipsAge Of Ideas
Book:The Age of Ideas: Unlock Your Creative Potential
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“Trusting yourself enough to go against the grain, to do some- thing that’s truly a reflection of your purpose, isn’t what we’re taught. It only comes when we’ve gained enough experience to choose our own path, trust our instincts, and create from within. That’s what it means to be an experienced creative.”

MarketingBrandingExpertConsultantAlan PhilipsAge Of IdeasExperienced Creative
Book:The Age of Ideas: Unlock Your Creative Potential
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“The hardest thing that there is, is to get up in the morning, look in the mirror, and be happy. Everybody wants this, of course, everybody looks for this. I have achieved this. It has been thirty years that I get up in the morning very early. I work sixteen hours doing what I love and I sleep and I am happy. Why? Because I have passion for what I am doing and I have challenges that I always believe I am not going to reach and I fight to achieve them. That is what life is, a struggle to reach a challenge. —Chef Ferran Adrià”

LifeChallengesCreativityStruggleMarketingBrandingAge Of IdeasFerran Adria
Book:The Age of Ideas: Unlock Your Creative Potential
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“Who we are to the outside world and whether we are able to manifest our purpose is the result of work done when no one is looking. Every decision we make has positive and negative implications for our future and therefore must involve a strong framework, one that guides our choices and focuses our energy.”

PurposeCreativityMarketingBrandingExpertAlan PhilipsAge Of Ideas
Book:The Age of Ideas: Unlock Your Creative Potential
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“While making inexpensive furniture may be what IKEA does prac- tically, the vision of “creating a better everyday life” for people has emotional resonance we can rally behind. These are the words of a movement, and I would argue that without them, Ikea would be much less successful. Combine commitment to a meaningful purpose with flawless execution and it makes the difference between the world’s largest furniture retailer and a local purveyor of cheap junk.”

PurposeMarketingBrandingFurnitureExpertConsultantAge Of IdeasIkea
Book:The Age of Ideas: Unlock Your Creative Potential
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