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Branding Quotes

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Branding Quotes

“From Augustine down, theologians have tried to compel people to accept their special interpretation of the Scripture, and the tortures of the inquisition, the rack, the thumb-screw, the stake, the persecutions of witchcraft, the whipping of naked women through the streets of Boston, banishment, trials of heresy, the halter about Garrison's neck, Lovejoy's death, the branding of Captain Walker, shouts of infidel and atheist, have all been for this purpose.”

PeoplePurposeAcceptingAtheismStreetsSpecialAtheistPositive AtheismScriptureTrialsNakedTortureNecksInterpretationStakesBrandingCaptainsPersecutionScrewsTheologianBostonThumbsWitchcraftHeresyWalkersRacksInquisitionInfidelAugustineWhippingBanishment
Book:History of woman suffrage
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“Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.”

BelieveSometimesMatterUsedUnderstandingCompanyTechnologySuccessfulDesignProductsMarketingUsersEngineeringBrandingDesirableNeatUser Experience
Author:Donald A. Norman
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“Some guys make their careers off one horse; kind of a trick horse, a wonder horse. I'm not knocking that, but for me I'm trying to get better and study. That means taking out new horses. It's a life study. When I've finished a horse, I turn him out and basically stop riding him, except taking him to the occasional branding so I can enjoy him.”

TryingKindMeanI CanGuyTurnsEnjoyWonderCareersStudyHorseFinishedTricksGet BetterRidingBrandingOccasionalKnocking
Author:Buck Brannaman
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“A spectre is haunting Europe-the spectre of Communism. All the Powers of old Europe have entered into holy alliance to exorcise this spectre: Pope and Czar, Metternich and Guizot, French Radicals and German police-spies. Where is the Party in opposition that has not been decried as Communistic by its opponents in power? Where the Opposition that has not hurled back the branding reproach of Communism, against the more advanced opposition parties, as well as against its reactionary adversaries?”

WellsPartyHolyEuropePoliceRadicalCommunismOpponentsOppositionBrandingPopeSpyHauntingAdversariesAlliancesReproachReactionariesCommunist PartyManifestosCommunist ManifestoSpectreCzarsOpposition PartiesMetternich
Book:The Communist Manifesto & Selected Writings: & Selected Writings
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“Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.””

IdentityEmotionalInspireProductsLowsCustomersLoyaltyBrandsChineseConsumersScoreFriendlyAttachmentAttributesBrandingSophisticatedDesirableChordsInnovativeTrustworthyCultivatingCustomer Loyalty
Author:Nirmalya Kumar
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“Putting Instagram into a different context is about rescuing it from the tyranny of now, taking it back from the muddy river that everyone is pouring things into. As a poet, as a thinker, as an artist, I believe there's another way to experience the world, and another way to experience time.It can't all just be public relations and branding; it's about making meaning with signs around you.”

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Author:Frances Stark
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“Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.”

EffortKnowingWho You AreMarketingCommunicateDiscoveringBrandingUniquenessStanding OutExploitsKnowing Who You Are
Book:It's Called Work for a Reason!: Your Success is Your Own Damn Fault
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“The thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on a product, a concept or an ideal, but it doesn't last forever. Like anything else, it needs to be nurtured and reinforced, or it will start to fade.”

NeedsLastsForeverProductsPerceptionConceptsIdealsStonesMarkBrandsFadesBrandingStamps
Book:Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle
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“Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.”

ActionCultureCoursesStrongCommunityCompanyPromiseCustomersPartnersBrandsEvolveStayingBrandingCompassOur CommunityShareholdersFull PotentialBeaconsRight Action
Author:Carly Fiorina
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“Design is not just what it looks like and feels like. Design is how it works.”

FeelsLooksWorkInspiringBusinessTechnologyDesignProductsFunctionEntrepreneurMemorableDesignerBeing SuccessfulBrandingInnovativeInventorGraphicInterior DesignGraphic DesignBest JobBusiness InnovationUser ExperienceBest BusinessDifferent JobsVeneerThink DifferentEntrepreneur MotivationalUsabilityGraphic ArtistInspiring BusinessGraphic DesignerTop Of The WorldMotivational JobFunctionalityInspirational DesignSimplicity In DesignGreat DesignFeels JustBeautiful ArtDesign And ArtDesign InspirationProduct DesignCreativity In BusinessArt DesignCreativity And BusinessUrban DesignCreativity And DesignSuccessful WorkLooking For WorkInspiring DesignCreative DesignDesign WorkGraphic ArtSmall JobsBeautiful DesignArt And TechnologyLife Is CrazyBuilding A Brand
Book:Motivating Thoughts of Steve Jobs
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“Basically for everything that comes out of Five Four, I've come up with the idea or changed it in some way. I'm also working with Putnam Accessory Group, a private label hat manufacturer. I'm in the process of re-branding a line they have called Chuck. It was mostly hats and bags, but I'm adding apparel and eyewear and whatever I feel like adding to turn it more into a brand. I'm supposed to be working with Pharrell on Billionaire Boys Club, but that's on hold.”

WayFeelsIdeasTurnsProcessLinesBoysFiveFourGroupsChangedCome UpClubsBrandsLabelsSupposed To BeHatsBagsBrandingBillionaireChuckAccessoriesApparelEyewear
Author:Mark McNairy
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“We wound up taking my enterprise inside marketing, branding, management, finances. We went in there [Sisterhood of Hip Hop show] and taught them a little bit about everything in hopes of them being able to have some takeaways that they'd be able to use in the future for their own careers. And I think we were pretty successful.”

ThinkingLittlesUseShowsAbleBitsCareersSuccessfulTaughtLittle BitManagementMarketingHip HopWoundsFinanceHipsEnterpriseHopsBrandingSisterhoodTakeaways
Author:MC Lyte
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“I mean, props to Paris Hilton because she's doing it really well and for someone that's such a wealthy heiress she doesn't really have to lift a finger at all. She was the first example of really strong branding and is obviously a very clever businesswoman. I remember recently they printed in a British magazine, they compared her to Kim Kardashian in the sales of perfume and all of this other stuff. She still makes huge revenue from all of her different business endeavors.”

FirstsWellsMeanStillsDifferentRememberStrongStuffExampleHugeFingersBritishCleverMagazinesLiftsParisWealthyEndeavorBrandingPerfumeRevenuePrintedPropsKimVery CleverHeiress
Author:Alexa Chung
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“Ronald Reagan came to office and had already been an experienced politician as governor of California, whose ideology and ideas, no matter how simplistic or no matter how much you may disagree with them, were fairly well-developed and fairly consistent. Donald Trump is a real-estate branding operator and a reality-show television star whose entrance into big-time politics, as a victor, as someone who will now wield tremendous power, was as shocking to him as it was to everybody else.”

WellsMayIdeasRealMatterShowsBigsRealityStarsTelevisionTrumpPoliticianOfficeIdeologyCaliforniaConsistentDisagreeGovernorsBrandingEstatesShockingEntrancesReality ShowsOperators
Author:David Remnick
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