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Branding Quotes

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Branding Quotes

“Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.' Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.”

“For getting those customers, you need to first let them know about your business, your product and how your product is exactly what they are looking for. And for that very purpose, you have to advertise your product.”

“Never underestimate the power of a tweet.”

“In the present day corporate world, it is utmost important to build a personal brand for yourself and anyone who knows the basics of brand-building would know that it is impossible without proper self promotion!”

“Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in the same market space. It is the image you or your business present to the world. A brand is composed of many different pieces which, together, capture the attention of your buyers. Some of the pieces are physical, but much of branding is intangible; ideas and thoughts put into words, pictures and videos. When small business owners ask themselves “What is branding?” the answer is, “the essence of the business, products or services.” Your personal brand conveys the way you are perceived; and how you want people to see and feel about you, your business and your products or services. You may want to sound very dignified and reinforce your ‘expert status’ and credibility depending on your products or services. Or you may want to sound approachable, edgy and smart. Whatever voice you choose, carry it into all your messaging, marketing materials, and web presence (your platform).”

“Security means the state of being free from danger or threat. Danger means the possibility of suffering harm or injury. The possibility of something unwelcome or unpleasant happening. There are times I have to stress as I express the correct, precise, real and honest definitions; so that the deceptive, politically motivated folks who destructively branded me as “threat to danger” would realise their double denial duplicity, dishonesty and hypocrisy. Have you at least questioned the personal motives and faulty malicious and intentional misjudgment or at least be honestly curious to discern the motive of a cunning person who warns you against another as a danger, a threat or a risk to life or security? Did the political harridan mean political threat to her political coalition or a danger to reveal the harridan's creative deception matched with her political ambitious power links? ~ Angelica Hopes, K.H. Trilogy”

“People don't really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually fade out. You need to get people to talk about your brand in a more positive manner without twisting their arms. If you fake it your will fade. So, focus on relationship marketing, because customers are the best brand ambassadors”

“Customers want to bond with a brand on a deeper level. They want you to be their BFF, Sherpa, and cheerleader all in one.”

“Brand building is how we bridge the worlds of psychology, design, and marketing to turn a raw concept into a desirable symbol. An idea with attracting & staying power. An idea that, sure, could drive a business forward. But also: a group of people, a cause, or an entire country.”

“As consumers, we don’t just process information as it is. We process information as we are. We interpret reality depending on where and who we’ve been, the values we uphold, our personality type, the unique context in which we will use a product, and a virtually endless list of personal variables that make my life lens completely different than yours.”

“The first thing others see is YOU—not your resume, background, or credentials. A picture is truly worth a thousand words and how you dress is the “picture” you provide for all the world to see.”

“Whether it is in the way you walk, talk, dress, or behave, your personal brand impacts how people react and respond to you. It is the essence of what makes you likable, knowable, and trustworthy. And it is what can make you memorable and sought after in the marketplace.”