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Branding Quotes

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Branding Quotes

“Does your appearance accurately convey the message of who you are that you are trying to get across? When trying to make an excellent first impression in business but in doubt of what to wear, dress one level up from what is expected—if it's casual, dress in business casual, etc.”

“Is your branding serving your needs for positive impact? Is it paving the way for a great first impression on people when they meet you, think of you, speak of you, or even see you on the Internet? If not, it’s time for a change, and it is perfectly within your control.”

“Project your “brand” to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable—or not.”

“A “brand” identifies how you are unique and different. It is an attention-getter to help you stack up against your competitors. It also shares with us what we can expect by doing business with you.”

“Whether you are in business or simply want to be remembered positively, frankly consider these things: What makes you feel special and significant? What makes you unforgettable? When people see or think of you, what image do you think comes to mind?”

“How can you stand apart from the herd? How can you start to be noticed so people will remember you? How can you be heard above the noise? “What is your personal branding that makes you special, unique, individual, and memorable?”

“Color is one of the most important and distinctive elements in enhancing your image. Wearing the colors which are best matched to your personality, energy, skin tone, hair color, and body type will make you look healthier, more vibrant, confident, successful, and approachable.”

“People will form impressions, assumptions, opinions, and judgments all within a few short seconds. To make a favorable first impression and make these seconds count, enhance your image by choosing clean, crisp, appropriate attire that reflects confidence and professionalism.”

“Like it or not, how we each present ourselves to the world, by way of our appearance, attire, behavior, and speech, all send messages on our behalf.”

“Making a great first impression is not an accident, and with a little planning, experimentation, and application, you can transform your style, substance, and impact.”

“Once you are dressed there may be still more you can do to enhance, complement, or complete your look. Simply changing your accessories will change your entire impression.”

“Proven professionals know that by focusing on quality, you can’t lose with the classics and your clothes will last longer. It’s not about having expensive clothing, it is about having style.”

“Your Brand isn't your logo. It's your story, your voice, and how how you show up.”

“The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and how excited I was with some music videos (the ones that lived up to or exceeded my imagined vision of the song) and the ones I disliked so much, I even stopped listening to the song (the imagery just ruined it for me!) Some people argue that in a visual landscape, a book trailer is a must, while others stand firm that books should be read and not seen; unless of course it gets made into a screenplay and then a film. The most practical advice is to trust your instinct. You know what you want to say with your book and if it aligns congruently with your brand, then for a non-fiction book it may be a strategic move. On the other hand, it may come off as too "salesy" and go in the opposite direction. As you can see, I still have a love / hate relationship with matching someone else's images to my own imagination. No matter what you decide, remember to keep it aligned with your brand.”

“Book authors are in high demand for speaking engagements and appearances; they are the new ‘celebrity’ and celebrities gain access. Authors not only make money from royalties or book advances but from their keynotes, presentations and strategically branded product lines. This includes entrepreneurial ideas for you to extend yourself beyond just writing and prepares you to add speaking and consulting to your revenue stream. You have to begin to look outside book sales and towards the speaking market. There are radio, interviews, news, television, small channel television keynotes, lectures, seminars and workshops. These types of events have the possibility to be much more lucrative than just selling books. In essence, the book builds and brands you in the public eye. It gives you credibility and the opportunity to be more than you are. It enables you to now be a voice, a teacher, a leader, an expert - after all, you wrote the book on it!”