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Branding Quotes

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Branding Quotes

“I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.”

KnowsLooksKindCultureDifficultPowerfulEffectsExampleChangedIndustryBandCreatingImpactPopsCampaignsVideoAdvertisingGapsAdsSwingsBrandingPop Culture
Author:Naomi Klein
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“Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.”

YearsHas BeensPhilosophyGrowthNumbersMouthsPaidMarketingCustomersAdvertisingRepeatsDriversBrandingCustomer ExperienceWord Of Mouth
Author:Tony Hsieh
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“The sad reality is that all the well-meaning groups and individuals who challenge our permanent war economy and the doctrine of preemptive war, who care about sustainable energy, fight for civil liberties and want corporate malfeasance to end, were once again suckered by the Democratic Party. They were had. It is not a new story. The Democrats have been doing this to us since Bill Clinton. It is the same old merry-go-round, only with Obama branding.”

WantWellsHas BeensWarEndsStoriesRealityCareFightingPoliticsIndividualEnergyChallengesPartyLibertyEconomyGroupsBillsDemocraticClintonDemocratRoundsDoctrineCorporatePermanentBrandingWho CaresDemocratic PartyMerryCivil LibertiesMerry Go RoundSustainable EnergySad RealityMalfeasanceGroups And Individuals
Author:Chris Hedges
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“Streets teemed with hell's wretched souls. New dead with their gadgets and old dead from antiquity. Demons roamed the avenues and alleyways, tormenting hapless damned at random with branding irons, flaming pitchforks, and razor-wire whips. -From the story Remember, Remember, Hell in November, in the anthology, Lawyers in Hell.”

SoulStoriesRememberHellStreetsLawyerDemonIronBrandingWretchedWireAvenuesWhipsNovemberAntiquityRazorsGadgetsAnthologyPitchforksAlleyways
Author:Larry Atchley Jr.
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“The crisis besetting America is not just an economic or political crisis; something deeper is wreaking havoc across the land, a mercenary and utilitarian attitude that demonstrates little empathy for people’s actual well-being, that dismisses imagination and thought, branding passion for knowledge as irrelevant.”

PeopleWellsLittlesAmericaPoliticalPassionImaginationAttitudeEconomicLandEmpathyCrisisDeeperWell BeingBrandingIrrelevantHavocMercenaryUtilitarian
Book:The Republic of Imagination: America in Three Books
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