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Branding Quotes

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Branding Quotes

“The power of branding, particularly when it comes to automobiles, is overwhelming. You go back to the seventies and eighties with the General Motor situation I was describing? Literally, folks, the Camaro and Firebird were identical cars but you'd so have the Firebird buyers, the Pontiacs, "No way I'm I buying that Camaro!" " It's the same car." "Nooooo, it is not. That is a Chevy and mine is a Pontiac."”

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Author:Rush Limbaugh
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“The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.”

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Author:Chamath Palihapitiya
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“In general, the questions that are on our mind are the same questions that have been driving our work over the past decade. How do we bring order to this messy, unpredictable world of innovation? How can we dramatically improve the chances of creating a successful new-growth business? How can we do this again and again? More specifically, it has become very clear that the fundamental paradigms of market segmentation and branding are badly broken - and we're working on developing more useful theories for these dimensions of innovation.”

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Author:Clayton Christensen
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“Poets tend to form loose groups - the "Romantics" or the "Imagists". And sometimes they write manifestoes in the name of these groups. This can be good. It forces the poet and the audience to think. But it can also be dangerous. It can turn into a branding device so that potential readers believe they know all they need to know once they know you've been associated with a certain group or position. It can freeze things in place. That's where thinking stops.”

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Author:Rae Armantrout
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“Life isn't about finding yourself. Life is about creating yourself.”

LifeInspirationalSelfMotivationalBeautifulSuccessLife IsChangeInspiringSuccessfulPositiveInspirational LifeFindingsCreatingYogaPersonal GrowthPersonal DevelopmentCleverThis LifeFinding YourselfLive ByBullyingFitnessBrandingSuccessful PeopleNew LifeNew BeginningsYour FuturePositive LifePlaywrightPersonal BrandingBeing PositiveShort LifeWords To Live BySource Of LifeFuture LifeGood LivingDiscovering YourselfChange And GrowthLiving A Simple LifePersonal ChangeInspirational New BeginningLove Is LifeFinding MyselfThinking Of YourselfLife Is SimpleLive Life Happy InspirationalSuccess And LifeFinding OneselfStarting A New BeginningNice LifeYou Can't Change PeopleThinking About YourselfSaid LifeEncouraging LifeLove Life HappinessNew Beginnings In LifeYourself And LifeCreating YourselfMost EncouragingSerious LifeShort Motivational LifeCreating LifeLife Is WonderfulCreating Your LifeImagining YourselfLife YourselfSaying Life
Author:George Bernard Shaw
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“The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.”

RealSuccessNamesGivenBusinessCareersRecordsStageStrangeIndustryBandSelf ImprovementPopsBrandsCombinationAssetsBrandingBusiness SuccessMusic IndustryIntangibleBrand NamesPop Bands
Book:Losing My Virginity: The Autobiography
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“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”

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Book:Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
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“Who taught you to write in blood on my back? Who taught you to use your hands as branding irons? You have scored your name into my shoulders, referenced me with your mark. The pads of your fingers have become printing blocks, you tap a message on to my skin, tap meaning into my body. Your morse code interferes with my heart beat. I had a steady heart before I met you, I relied upon it, it had seen active service and grown strong. Now you alter its pace with your own rhythm, you play upon me, drumming me taut.”

WritingHeartPlayUseBodyHandsNamesStrongBloodTaughtMy HeartMetsMessagesBeatsSkinsMarkFingersActiveShouldersBlockRhythmCodeIronPaceSteadyBrandingInterferePrintingPadsHeart BeatDrummingMorse CodeBefore I Met You
Author:Jeanette Winterson
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“Perhaps if we could popularise through the techniques of branding and consumerism, a different idea, a different narrative, perhaps the world can change. After all it changes constantly and incessantly, it's just the perceptions that we have are governed by people with self-interest and are not inalignment with the health and safety of us as individuals or as a planet.”

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Author:Russell Brand
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“When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it's an image that can change, that can evolve. It doesn't reinvent itself every two years.”

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Author:Ralph Lauren
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“The Americans say that we are ungrateful-but I ask them for heaven's sake, what should we be grateful to them for-for murdering our fathers and mothers?-Or do they wish us to return thanks to them for chaining and handcuffing us, branding us, cramming fire down our throats, or for keeping us in slavery, and beating us nearly or quite to death to make us work in ignorance and miseries, to support them and their families. They certainly think we are a gang of fools.”

ThinkingShouldMotherAsksFatherHeavenWishJusticeSupportFireIgnoranceFoolReturnDiversitySocial JusticeSlaveryGratefulMiserySakeThanksThroatBrandingBe GratefulGangOur FatherUngratefulCramming
Author:David Walker
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“When the idea came up, (Newman's Own) I said, "Are you crazy? Stick my face on the label of salad dressing?" And then, of course, we got the whole idea of exploitation and how circular it is. Why not, really, go to the fullest length, and the silliest length, in exploiting yourself and turn the proceeds back to the community?”

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Author:Paul Newman
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“Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”

PeopleIfsSometimesValuesEasyImaginationChallengesEmotionSuccessfulInspireDemandCommitmentHarderInnovationEmbraceForgottenInventionBeing SuccessfulCynicalBrandingLongevityProvokingInconvenientCordsValueless
Author:Richard Branson
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“In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.”

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Book:Get Rich Click!: The Ultimate Guide to Making Money on the Internet
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