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“The more big business talks about something, the less of it there is. For example, it 'values' jobs just at the moment when they disappear; it revels in 'autonomy' when in fact you have to fill out forms in triplicate for the slightest trifle and ask the advice of six people to make insignificant decisions; it harps on 'ethics' while believing in absolutely nothing.”

“The fact that used cars is our largest category is a good example. We would not have sat in a conference room and said, "Hey, how about used cars?" So what can be learned that is extensible to other companies is to ask what are your customers doing with your products that maybe you didn't anticipate that they would do? How do you think of your customers as your research and development lab, as opposed to having an R&D lab at headquarters?”

“Well, years and years ago, I started to ask myself three very simple questions, which dominated my life for many years. One of them was, "Why are organizations everywhere, whether commercial, social, or religious, increasingly unable to manage their affairs?" The second question was, "Why are individuals throughout the world increasingly in conflict with and alienated from the organizations of which they're a part?" And the third was, "Why are society and the biosphere increasingly in disarray?"”

“Oh Lord, there it is again. The question;" What kind of business should I start?" Incidentially, it has a twin that also sets me off: "What should I specialize in during the second year of my MBA studies?" Sorry, but those are two of the most profoundly upsetting questions anyone can ask - upsetting because the answer should be obvious: Do what turns you on, not what the statistics say is best.”

“You ask whether I have ever been in love: fool as I am, I am not such a fool as that. But if one is only to talk from first-hand experience, conversation would be a very poor business. But though I have no personal experience of the things they call love, I have what is better - the experience of Sappho, of Euripides, of Catallus, of Shakespeare, of Spenser, of Austen, of Bronte, of anyone else I have read.”

“He who asks is a fool for five minutes, but he who does not ask remains a fool forever.”

“If you're offered a seat on a rocket ship, don't ask what seat! Just get on.”