“Our people, our shareholders, me, Bill Gates, we expect to change the world in every way, to succeed wildly at everything we touch, to have the broadest impact of any company in the world.” PeopleWorldWayCompanyEconomySucceedImpactBillsChanging The WorldGatesShareholders Author:Steve Ballmer
“At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.” PeopleWorldFeelsKindEndsCompanyProudTestsEndureMissionsCustomersSuperiorsBrandsApplesChanging The WorldThe End Of The DayGoogleVirginsTest Of Time Author:Omar Samra
“...one of the most inventive forms of creative capitalism involves someone we all know very well. A few years ago, I was sitting in a bar here in Davos with Bono. Late at night, after a few drinks, he was on fire, talking about how we could get a percentage of each purchase from civic-minded companies to help change the world. He kept calling people, waking them up, and handing me the phone to show me the interest.” PeopleKnowsWorldYearsWellsHelpingShowsFormNightInterestBusinessCompanyTalkingCreativeFireDrinkCallingLateSittingCapitalismYears AgoPhonesBarsChanging The WorldWakingShow MePercentagesCivicsDavosCivic Minded Author:Bill Gates
“Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.” PeopleIfsWorldWantLooksProblemBitsCompanyWeekMachinesCustomersSpeedApplesChanging The WorldGoing AwayOld DaysMacintosh Author:Guy Kawasaki