“Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.” WayGivingYearsSometimesNumbersCompanyIssuesFirePolicyBest WayAdvertisingGoodsGood WillCoveringFire Insurance Book:Retail Advertising: Complete Source: Retail Advertising: Complete
“You cannot do anything without rousing the masses to action. A plenary meeting of the Soviet must be called to decide on mass searches in Petrograd and the goods stations. To carry out these searches, each factory and company must form contingents, not on a voluntary basis: it must be the duty of everyone to take part in these searches under the threat of being deprived of his bread card. We can't expect to get anywhere unless we resort to terrorism: speculators must be shot on the spot. Moreover, bandits must be dealt with just as resolutely: they must be shot on the spot.” ActionFormCompanyDutyMassShotsBasesThreatMeetingsTerrorismBreadCardsSpotsGoodsStationsSovietFactoriesResortsDeprivedSpeculatorsBandits Author:Vladimir Lenin