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Computer Quotes

“I was actually a fruitarian at that point in time. I ate only fruit. Now I'm a garbage can like everyone else. And we were about three months late in filing a fictitious business name so I threatened to call the company Apple Computer unless someone suggested a more interesting name by five o'clock that day. Hoping to stimulate creativity. And it stuck. And that's why we're called Apple.”

“John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place which was making great computers for people to use.”

“Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.”

“Turn off your computer and go out of doors. Dig a large enough hole to transplant a mature apple tree. Nurture the tree, feed it, coddle it so that its fruit will be ample, bright and firm. Practice open-hand strikes against the rough bark of the trunk until it's time to harvest. Choose the champion of your apple crop, pluck it from the tree, and beat yourself about the face and tits with it until your mettle will suffice.”

“Never has the divide between the iPhone world and the politics world been so clear: I saw a bunch of people very well-served by their computers and telephones (very often Apple products) but undeniably shortchanged by our government-run cartel education system. And the tragedy for them - and for us - is that they will spend their energy trying to expand the sphere of the ineffective, hidebound, rent-seeking, unproductive political world, giving the . . .politicians. . .an even stronger whip hand over the Steve Jobses and Henry Fords - and we will be the poorer for it.”

“The idea that hardware on networks should just be caches for movable process descriptions and the processes themselves goes back quite a ways. There's a real sense in which MS and Apple never understood networking or operating systems (or what objects really are), and when they decided to beef up their OSs, they went to (different) very old bad mainframe models of OS design to try to adapt to personal computers.”

“The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.”

“Contemporary technology could be used to eliminate ownership and management of corporations. It could be used to provide - lets say Apple computers. In principle information technology could be used to provide direct information to the work force on the ground so that they could democratically decide what the company would do, eliminating the role of management. It could be used for that. People aren't developing technology for that purpose.”

“I was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge of the word 'computer', plus it would get us a head of Atari in the phone book. He told Wozniak if a better name did not hit them by the next afternoon, they would just stick with apple and they did. 1 Apr 1976”