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“Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.”

“People, materials, facilities, money, and time are the resources available to us for conducting our business. By applying our skills, we turn these resources into useful products and services. If we do a good job, customers pay us more for our products than the sum of our costs in producing and distributing them. This difference, our profit, represents the value we add to the resources we utilize.”

“During the last five years, those four advantages-costs, products, people, goodwill-have been the salvation of Interface during a recession that saw our primary marketplace shrink by 38% from peak to trough-38%! As a heavily leveraged company with over $400 million in debt, we might not have made it without the sustainability initiative and, especially, the support of our customers. This revised definition of success-this new paradigm-has a name: "Doing well by doing good". It is a better way to bigger profits.”

“Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.”

“Given the fact that poverty is growing, more and more Americans are losing health insurance, health care costs are going up, the middle class is shrinking, the gap between the rich and the poor is growing wider. That speaks to the weakness of the opposition. People do not like George W. Bush. But I think it's fair to say that they are not flocking to the Democratic Party, or see the Democrats as a real alternative.”

“Sadly most films only get exposure if they win an award or were in a festival, which is really difficult because those things cost money! Submitting your film to a festival or campaigning for an Oscar or a Golden Globe is very expensive. Most people don't know that, but all those events require a lot of money. If you have a small independent film, it's very hard to get the attention of people in those circles.”

“People help way more than we expect, way more than makes sense. But when you talk to people called heroes, they often say they did it for themselves. In one case, a hero said that the cost of not doing it is so great, the sense of shame, when he knew that he was strong enough, that the fear of not doing anything was more frightening than the fear of dying.”

“Never mind that the new Visitors Center in Washington DC cost the taxpayers $621 million. Oh and that was ONLY $550 million more than the project was originally supposed to cost. Not to mention the fact that it was supposed to open three years ago .. but it was a government operation. What do you expect? I definitely want to put these people in charge of my healthcare and my retirement plan.”

“Polak, a psychiatrist, has applied a behavioral and anthropological approach to alleviating poverty, developed by studying people in their natural surroundings. He argues that there are three mythic solutions to poverty eradication: donations, national economic growth, and big businesses. Instead, he advocates helping the poor earn money through their own efforts of developing low-cost tools that are effective and profitable.”

“You can cruise the world's millions of omega-3 Web sites without encountering any reflections about where these prized fatty acids are coming from and at what social or environmental cost. For some people, what goes into their bodies has become an overriding obsession. Perhaps we are witnessing a successor to the Me Generation--namely, the Don't Care About the Rest of the World as Long as I Have a Spa and Some Omega-3 Fatty Acids Generation. Let's call it the Omega-3 Generation for short. Or is that thought just too depressing?”

“1.5 billion people lack proper access to electricity. Many buy kerosene, which can cost 30 percent of their income. It sends millions of metric tons of carbon dioxide into the atmosphere every year. And often the lamp will fall over and catch the house on fire. So mothers hate it, but it's their only option.”

“Half of NYC's homeless populations are families.Homeless people have been ignored for too long. I'll just say this: If you are a family on the brink of eviction you are 80% less likely to get evicted if you have legal counsel. However, there is no right to legal counsel in housing court.It would cost the city $12,500 to grant that family legal counsel. Meanwhile, the average stay for a homeless family in a shelter once they have been evicted cost the city $45,000. So not only does it seem like the right thing to do morally, it's also the right thing to do fiscally.”

“One of the most basic and pervasive social processes is the sorting and labeling of things, activities, and people... Sorting and labeling processes involve a trade-off of costs and benefits. In general, the more finely the sorting is done, the greater the benefits - and the costs... Sorting and labeling, whether of people or of things, is a sorting and labeling of probabilities rather than of certainties.”

“People have (with the help of conventions) oriented all their solutions toward the easy and toward the easiest side of the easy; but it is clear that we must hold to what is difficult; everything alive holds to it, everything in Nature grows and defends itself in its own way and is characteristically and spontaneously itself, seeks at all costs to be so and against all opposition.”

“There's real economic costs to climate change - So, Superstorm Sandy led to billions of dollars in damages. The fires out in the west, 70 million dollars a day are being spent in fighting fires that have clearly been exacerbated by drought and climate change. So, people have pointed out the true dollars and cents cost of inaction on climate change.”

“Money is very difficult to think about. So, we think about money as the opportunity cost of money. So, we at some point went to a Toyota dealership and we asked people, what will you not be able to do in the future if you bought this Toyota? Now, you would expect people to have an answer. But people were kind of shocked by the question. They never thought about it before. So, the most we got was people said, "Well, if I can't buy this Toyota, if I buy this Toyota, I can't buy a Honda." What is this thing? What is this value of price? Very hard to think about it.”

“Imagine you have six loans, small to huge. People want to close loans and because of that, they try to pay off the small loans, but that's not the right strategy. The right strategy, of course, is to pay the loan with the highest interest rate. People make this mistake and it costs them lots and lots of money, it's a very expensive mistake because interest rates accumulate and become very, very expensive very quickly.”

“I think a current understanding about urban behavior tells us that it's important that people get out and be able to get away from the concrete jungles and the dense environment where they live for their own mental well-being. If they don't do this, the costs in human loss and human sickness will be far greater than what we would be expending for these kinds of releases and open spaces.”

“People vastly overestimate the ability of central planners to improve on the independent action of diverse individuals. What I've learned watching regulators is that they almost always make things worse. If regulators did nothing, the self-correcting mechanisms of the market would mitigate most problems with more finesse. And less cost.”

“I'm aware of Yusef Lateef and Sun Ra and John Coltrane. My music cup runneth over. I try to encourage people: don't cut anything off, don't limit yourself. Give it a good listen: you might find something in that goofy Sun Ra noise, that dissonance. Before I learned 'official musicality' - which you should avoid at all costs - I listened to some Sun Ra and Yusef Lateef and John Coltrane and that's where 'Journey to the Center of the Mind' came from. When you intentionally and aggressively pursue musical communication with those powerfully impactful musical geniuses, you will pick up something.”

“You can't make people happy by law. If you said to a bunch of average people two hundred years ago "Would you be happy in a world where medical care is widely available, houses are clean, the world's music and sights and foods can be brought into your home at small cost, traveling even 100 miles is easy, childbirth is generally not fatal to mother or child, you don't have to die of dental abscesses and you don't have to do what the squire tells you" they'd think you were talking about the New Jerusalem and say "yes."”

“People are piling into England, there's lots of studio films happening there. When we budget our films we multiply it by 1.55 it's much easier than when we multiply it by 2 so the cost looks a lot less in dollars, because everybody talks in dollars in terms of finance. And then the shift that I think is coming, I hope is coming, is movies made in a..."simple" is the wrong word, you visit movie sets all the time I imagine, the whole process has just got so big.”