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“Many of the products which create a modern standard of living are only the physical incorporations of ideas- not only the ideas of an Edison or a Ford but the ideas of innumerable anonymous people who figure out the design of supermarkets, the location of gasoline stations, and the million mundane things on which our material well-being depends. Societies which have more people carrying out physical acts and fewer people supplying ideas do not have higher standards of living. Quite the contrary.”

“To the economically illiterate, if some company makes a million dollars in profit, this means that their products cost a million dollars more than they would have without profits. It never occurs to such people that these products might cost several million dollars more without the incentives to be efficient created by the prospect of profits.”

“If development was measured not by gross national product, but a society's success in meeting the basic needs of its people, Vietnam would have been a model. That was its real "threat." From the defeat of the French at Dien Bien Phu in 1954 to 1972, primary and secondary school enrollment in the North increased sevenfold, from 700,000 to almost five million. In 1980, UNESCO estimated a literacy rate of 90 percent and school enrollment among the highest in Asia and throughout the Third World.”

“My grandma used to make syrup for us because we couldn't afford it and I just played around with her recipe. I made strawberry syrup and that didn't really work out but I made strawberry-vanilla and that sold. Then I just went out and took marketing classes, went to seminars, learned about marketing a product and striking deals. It ended up taking orders of $1.5 million.”

“You're a product of our language, and how our laws are and how we believe our God wants us. Every bitty molecule about you has already been thought out by some million people before you. Anything you can do is boring and old and perfectly okay. You're safe because you're so trapped inside your culture. Anything you can conceive of is fine because you can conceive of it. You can't imagine any way to escape. There's no way you can get out.The world is your cradle and your trap.”

“Big banks churn out page after page of incomprehensible fine print to obscure the cost and risks of checking accounts, credit cards, mortgages and other financial products. The result is that consumers can't make direct product comparisons, markets aren't competitive, and costs are higher. If the playing field is leveled and the broken market fixed, a lot more money will stay in the pockets of millions of hard-working families. That's real stimulus - money to families, without increasing our national debt.”

“During the last five years, those four advantages-costs, products, people, goodwill-have been the salvation of Interface during a recession that saw our primary marketplace shrink by 38% from peak to trough-38%! As a heavily leveraged company with over $400 million in debt, we might not have made it without the sustainability initiative and, especially, the support of our customers. This revised definition of success-this new paradigm-has a name: "Doing well by doing good". It is a better way to bigger profits.”

“I had a very down-to-earth product, my wrap dress, which was really a uniform. It was just a simple little cotton-jersey dress that everybody loved and everybody wore. That one dress sold about 3 or 4 million. I would see 20, 30 dresses walking down one block. All sorts of different women. It felt very good. Young and old, and fat and thin, and poor and rich.”

“Between 2001 and 2011, Brazil lifted 20 million people out of poverty and into its growing middle class, and in the last quarter of the twentieth century Botswana's gross domestic product per capita grew faster than that of any other country on the planet. The once-labeled 'Third World' is edging its way into the 'First World.'”

“Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.”