“When you advertise fire extinguishers, open with the fire.”
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Famous David Ogilvy Quotes
“Ninety-nine percent of advertising doesn't sell much of anything.”
Source: Confessions of an advertising man
“Creativity Is a fancy word for the work we have to do by Friday.”
Source: The Unpublished David Ogilvy
“Play to win, but enjoy the fun.”
Source: Confessions of an advertising man
“Every advertisement is part of the long term investment in the personality of the brand.”
Source: The Unpublished David Ogilvy
“The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising”
Source: Confessions of an advertising man
“The temptation to entertain instead of selling is contagious.”
“At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.”
Source: An autobiography
“Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?”
“If it is something important, get a colleague to improve it.”
Source: The Unpublished David Ogilvy
“It follows that unless your headline sells your product, you have wasted 90 percent of your money.”
“People who think well, write well”
Source: The Unpublished David Ogilvy
“Write the way you talk. Naturally.”
Source: The Unpublished David Ogilvy