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David Ogilvy

David Ogilvy Quotes

Businessman

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Famous David Ogilvy Quotes

“If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.”

IfsBusinessWorryEconomyBuiltFortuneCampaignsStealingAdvertisingBrandsAgencyGood FortuneIrritatingIrritatedImitatingAdvertising AgenciesGreat AdvertisingAdvertisement Negative
Book:Confessions of an advertising man
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“I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

PeopleIfsThinkingKnowsShouldWritingTryingUseSeemsLanguageBusinessMarketingAdvertisingGrammarVernacularGreat AdvertisingAdvertising And MarketingBuying SomethingOnline AdvertisingNever Stop Improving
Author:David Ogilvy
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“Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.”

Has BeensFoundResultsEconomyFieldsTaughtProductsTestsBitterAdvertisingOccasionsConsumersInferiorsRare OccasionBitter Experience
Book:Confessions of an advertising man
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“The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.”

ThinkingMenIdeasReasonProcessImaginationCreativeOriginalsMajorityInspiredTyrannyUnconsciousCreative ProcessIncapableIntuitiveExperimentationBlockedHunchesBusiness Man
Book:Confessions of an advertising man
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“It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.”

IfsYearsWellsHas BeensTwoJobsGivenBusinessTakenPlansProductsPersonalityHundredScientistAdvertisingThirtyTwo YearsLaunching
Book:Confessions of an advertising man
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“I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interesting dream. I woke up and for once in my life I wrote it down and went back to sleep Next morning I went to the office and had that dream out into a TV commercial which is still running thirty years after and which has made that particular product the leader in its field.”

ThinkingYearsKindMadeStillsIdeasShowsDreamRunningNightNextSleepInterestingLeaderMorningFieldsParticularTvsProductsOfficeDown AndCampaignsThirtyDesperateClientsThirty YearsI Had A DreamIncubationTv Commercial
Author:David Ogilvy
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