Filter quotes by topic
Famous David Ogilvy Quotes
“Where people aren't having any fun, they seldom produce good work.”
“Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.”
“Don't count the people that you reach, reach the people who count”
“If you can’t advertise yourself, what hope do you have of advertising anything else?”
“Encourage innovation. Change is our lifeblood, stagnation our death knell.”
“I admire people with gentle manners who treat other people as human beings.”
“I prefer the discipline of knowledge to the anarchy of ignorance.”
“You can't save souls in an empty church.”
“You cannot bore people into buying your product - you can only interest them in buying it.”
“On the average, five times as many people read the headlines as read the body copy.”
“You aren’t advertising to a standing army; you are advertising to a moving parade.”
“Never write more than two pages on any subject.”
“Unless your campaign has a big idea, it will pass like a ship in the night.”
“You make the best products you can, and you grow as fast as you deserve to.”
“Every ad is an investment in the long-term image of a brand.”
“Nobody has ever built a brand by imitating somebody else's advertising.”
“If you want ACTION, don’t write. Go and tell the guy what you want.”
“If you always hire people who are bigger than you are, we shall become a company of giants”
“Within every brand is a product, but not every product is a brand.”