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Edward de Bono

Edward de Bono Quotes

Physician

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Famous Edward de Bono Quotes

“America is an idea, but it's an idea that brings with it some baggage, like power brings responsibility. It's an idea that brings with it equality, but equality even though it's the highest calling, is the hardest to reach. The idea that anything is possible, that's one of the reasons why I'm a fan of America. It's like hey, look there's the moon up there, let's take a walk on it, bring back a piece of it. That's the kind of America that I'm a fan of.”

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Author:Edward de Bono
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“Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.”

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Book:Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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“An idea that is developed and put into action is more important than an idea that exists only as an idea.”

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Book:Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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“(...) being right all the time acquires a huge importance in education, and there is this terror of being wrong. The ego is so tied to being right that later on in life you are reluctant to accept that you are ever wrong, because you are defending not the idea but your self-esteem. (...) this terror of being wrong means that people have enormous difficulties in changing ideas.”

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Book:PO: a device for successful thinking
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“It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.”

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Book:Teaching the gifted, challenging the average
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