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Edward de Bono

Edward de Bono Quotes

Physician

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Famous Edward de Bono Quotes

“Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.”

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Book:Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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“One can think of a secretary actively operating a filing system, of a librarian actively cataloguing books, of a computer actively sorting out information. The mind however does not actively sort out information. The information sorts itself out and organises itself into patterns. The mind is passive. The mind only provides an opportunity for the information to behave in this way. The mind provides a special environment in which information can become self-organising. This special environment is a memory surface with special characteristics.”

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Book:Lateral Thinking: Creativity Step by Step
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