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“I was actually a fruitarian at that point in time. I ate only fruit. Now I'm a garbage can like everyone else. And we were about three months late in filing a fictitious business name so I threatened to call the company Apple Computer unless someone suggested a more interesting name by five o'clock that day. Hoping to stimulate creativity. And it stuck. And that's why we're called Apple.”

“Think of it: the lowest common denominator in being digital is not your operating system, modem, or model of computer. It's a tiny piece of plastic, designed decades ago by Bell Labs' Charles Krumreich, Edwin Hardesty, and company, who thought they were making an inconspicuous plug for a few telephone handsets. Not in their wildest dreams was Registered Jack 11 - a modular connector more commonly known as the RJ-11 - meant to be plugged and unplugged so many times, by so many people, for so many reasons, all over the world.”

“Today, no one would dispute that information technology has become the backbone of commerce. It underpins the operations of individual companies, ties together far-flung supply chains, and, increasingly, links businesses to the customers they serve. Hardly a dollar or a euro changes hands anymore without the aid of computer systems.”

“Atari always was a technology-driven company, and we were very keen on keeping the technological edge on everything. There's a whole bunch of things that we innovated. We made the first computer that did stamps or sprites, we did screen-mapping for the very first time, and a lot of stuff like that. We had some of the most sophisticated sound-creating systems, and were instrumental in MIDI.”