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“When I'm introspective about the last few years I think the biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native... because it just wasn't there. And it's not that HTML5 is bad. I'm actually, on long-term, really excited about it. One of the things that's interesting is we actually have more people on a daily basis using mobile Web Facebook than we have using our iOS or Android apps combined. So mobile Web is a big thing for us.”

“I was actually a fruitarian at that point in time. I ate only fruit. Now I'm a garbage can like everyone else. And we were about three months late in filing a fictitious business name so I threatened to call the company Apple Computer unless someone suggested a more interesting name by five o'clock that day. Hoping to stimulate creativity. And it stuck. And that's why we're called Apple.”

“Yes, I direct commercials as well. I get these really weird offers and then I have to bid on them and win the job. One offer that I have now, and I've already done this last year for the same company, is for Cash Value Cheese, this cheese out in the midwest. I did two spots for them last year and I'm going to probably do three this year. I also did some for the Utah Transit Authority, which was weird and interesting and they turned out really funny - they actually won an award.”

“I began writing books after speaking for several years and I realize that when you have a written book people think that you're smarter than you really are if I can joke. But it's interesting. People will buy your book and hire you without reading the book just because you have a book and you have a book on a subject that they think is of interest to themselves or e to their company.”

“Whenever possible, I like to have the supreme head of a company show me over the works. It is extremely illuminating to note the attitude of workers towards their boss, and equally interesting to note the attitude towards the workers. It is tragic to notice how many chief executives of large concerns are absolutely unknown, even by sight, to the rank and file of their workers.”