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Company Quotes

“Having a clear mission and making sure you know that mission and making sure that mission comes through the company is probably the most important thing you can do for both culture and values.”

Knows Important Values Culture Can Do Company Clear Important Things Missions

Author:Brian Chesky

“If I could get one message to you it would be this: the future of this country and the welfare of the free world depends upon our success in space. There is no room in this country for any but a fully cooperative, urgently motivated all-out effort toward space leadership. No one person, no one company, no one government agency, has a monopoly on the competence, the missions, or the requirements for the space program.”

“I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it.”

Thinking Should Together Goal Forget Company Successful Groups Discipline Missions Divides Users User Experience Successful Company

Author:Donald A. Norman

“People do a better job if they respect the leader of the company. I learned that on my mission - the value of people and how to truly appreciate them.”

People Ifs Jobs Values Company Leader Appreciate Missions Better Jobs

Author:David Neeleman

“Another way of looking at this, is that the best companies are almost always mission oriented.”

Way Company Missions Another Way Best Company

Author:Sam Altman

“A third advantage of mission oriented companies, is that people outside the company are more willing to help you.”

People Helping Company Willing Advantage Thirds Missions

Author:Sam Altman

“At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.”

People World Feels Kind Ends Company Proud Tests Endure Missions Customers Superiors Brands Apples Changing The World The End Of The Day Google Virgins Test Of Time

Author:Omar Samra

“We will continue to offer the most dynamic vehicles in the future. However, we have also made it our mission to be sustainable as a company.”

Made Company Offers Missions Made It Vehicle

Author:Norbert Reithofer

“If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, 'My gosh, where has our mission statement gone?'”

Ifs Company Gone Cry Tomorrow Wake Up Missions Statements Mission Statement

Book:Competing for the Future

Source: Competing for the Future