“The physical power to get the money does not seem to me a test of the right to tax. Might does not make right even in taxation. To hold that what the use of official authority may get the state may keep, and that if it cannot get hold of a nonresident stockholder it may hold the company as hostage for him, is strange constitutional doctrine to me.” IfsMayDoeStatesUseSeemsMightCompanyStrangeTaxesAuthorityTestsDoctrineOfficialsTaxationHostage Author:Robert H. Jackson
“About 85 percent of what you see is just because I get on the phone and [say], 'Let's go do this'. I don't do any market research or test groups or focus [groups]. I just go, 'It's my company; would I buy it, personally?'” CompanyFocusGroupsResearchPercentTestsPhonesMarket ResearchFocus Groups Author:Todd McFarlane
“At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.” PeopleWorldFeelsKindEndsCompanyProudTestsEndureMissionsCustomersSuperiorsBrandsApplesChanging The WorldThe End Of The DayGoogleVirginsTest Of Time Author:Omar Samra
“Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.” IfsThinkingMeanValuesCompanyProductsTestsAddCustomersAcidWishful Thinking Author:Guy Kawasaki