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Company Quotes

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Company Quotes

“Only drug dealers and software companies call their customers 'users'”

Company Drug Customers Software Users Dealer Drug Dealers Software Company

Author:Edward Tufte

“Most companies target women as end users, but few are effectively utilizing female employees when it comes to innovating for female consumers. When women are empowered in the design and innovation process, the likelihood of success in the marketplace improves by 144%!”

Ends Process Company Design Female Innovation Consumers Employee Target Users Empowered Marketplace Likelihood Utilizing

Author:Indra Nooyi

“Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.”

Believe Sometimes Matter Used Understanding Company Technology Successful Design Products Marketing Users Engineering Branding Desirable Neat User Experience

Author:Donald A. Norman

“I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it.”

Thinking Should Together Goal Forget Company Successful Groups Discipline Missions Divides Users User Experience Successful Company

Author:Donald A. Norman

“If you are a big company, a big website, and lots of users come to your website, you will have attacks, and you have to deal with that. It just cannot be a reason to take actions to exit certain markets.”

Ifs Reason Bigs Action Certain Deals Company Users Website Exit Big Companies

Author:Robin Li

“Even non-commercial media rely on transferring cost to users through licence fees, donations from listeners, viewers, or readers, or grants from companies and foundations that have wrestled their funds from the public in some form of earlier commercial activity.”

Form Company Media Reader Cost Activity Foundation Rely Fund Grants Users Listeners Viewers Fees Donation

Author:Robert G. Picard

“They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.”

Way Want Stills Ends Company Technology Security Building Models Sells Traditional Enterprise Users

Author:Aaron Levie

“The world is a big place. There are lots of smart people in it. Entrepreneurs are kidding themselves if they think they have any kind of monopoly on knowledge. And, sure as I'm a Macintosh user, on the same day that an entrepreneur tells this lie, the venture capitalist will have met with another company that's doing the same thing.”

People Ifs Thinking World Kind Bigs Lying Company Mets Smart Entrepreneur Arrogance Capitalist Users Venture Monopoly Smart People Macintosh Venture Capitalists

Author:Guy Kawasaki

“User experience is everything. It always has been, but it's undervalued and underinvested in. If you don't know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.”

People Ifs Knows Inspirational Has Beens Whole Company Study Design Breathe Boards Over It Users User Experience Starting A Business Undervalued

Author:Evan Williams

“The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.”

Pain Goal Company Products Source Habit Creating Ultimate Solve Relief Association Users Ultimate Goal

Book:Hooked: How to Build Habit-Forming Products

Source: Hooked: How to Build Habit-Forming Products

“Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.”

Emotion Company Habit Marketing Expensive Links Users Daily Routines

Book:Hooked: How to Build Habit-Forming Products

Source: Hooked: How to Build Habit-Forming Products

“User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.”

Company Products Habit Advantage Customers Users Susceptible Competitive Advantage

Book:Hooked: How to Build Habit-Forming Products

Source: Hooked: How to Build Habit-Forming Products