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“The farmer and the farm, like "the environment," are looked upon, for example, as means to offset trade deficits. The farm is a place where we can externalize costs. The cost of pesticides to the farmer and the cost of the pesticides to the soil and groundwater are regarded similarly by the public: "a serious problem that something ought to be done about." But the problem is more fundamental than this glib statement would indicate, for soil pollution is an expense of production. So are pesticides and nitrates in our farm wells. So is the loss of farmers from the land.”

“All the big corporations depreciate their possessions, and you can, too, provided you use them for business purposes. For example, if you subscribe to the Wall Street Journal, a business-related newspaper, you can deduct the cost of your house, because, in the words of U.S. Supreme Court Chief Justice Warren Burger in a landmark 1979 tax decision: Where else are you going to read the paper? Outside? What if it rains?”

“Economy denotes the the proper management of materials and of site, as well as a thrifty balancing of cost and common sense in the construction of works. ...the architect does not demand things which cannot be found or made ready without great expense. For example: it is not everywhere that there is plenty of pitsand, rubble, fir, clear fir, and marble... Where there is no pitsand, we must use the kinds washed up by rivers or by the sea... and other problems we must solve in similar ways.”

“We can decide that the presence of cancer-causing substances in our air, water, and food is too expensive. A 2009 study, for example, has found that coal miners in Appalachia costs the region five times more in premature deaths, including from cancer, than it provides to the region in jobs, taxes, and economic benefits. In California, the production and use of hazardous chemicals cost the state $2.6 billion in 2004 alone in lost wages and health-care expenses to treat workers and children with pollution-linked diseases.”

“Where there is a confluence of interests among nations, as, for example the swine flu or polio, you can get well functioning international institutions like the World Health Organization. And you can act. Climate change is different, because the science remains hypothetical and the potential costs staggering.”

“It's a very simple example to show that if you miss one step in a process in can cost you an enormous amount of time and money to fix. With a checklist, you can write it down and give it some someone else for them to do successfully. Checklists require discipline and organization, which is something internet marketers have to master.”

“Let me say two things about the costs - one is that there are detailed studies that show this, this is what some of the Stanford studies show, in fact, that we get so healthier, so much more healthy, when we eliminate fossil fuel pollution - 200,000 [fewer] premature deaths a year for example. And that's just the death part of it. Not to mention the asthma part of it, the heart attacks and the strokes and the cancers. And we also call for a healthy food system that prioritizes sustainable healthy local food production.”

“According to, for example, one academic by the name of Philip Harvey, whose expertise is basically how do we create a New Deal, today. According to his estimate, these jobs could be created for far less than the [Barack] Obama stimulus package, which cost, you know, $700 or $800 billion, something like that, and produced around 3 million jobs - not a lot. According to his estimates, it would cost less to produce two-thirds of 20 million.”

“Google's AdWords, they allow you to bid on words that people will type into the search engine, and they cost more or less. For example, I think mortgage refinancing can cost - now, it's probably hundreds, maybe thousands of dollars. So, in other words, they are allowing you to bid on what people are going to type, and that is the AdWords program. So you own certain terms, and then your ads show up as opposed to someone else's.”

“The trouble is that the risks that are being hedged very well by new financial securities are financial risks. And it appears to me that the real things you want to hedge are real risks, for example, risks in innovation. The fact is that you'd like companies to be able to take bigger chances. Presumably one obstacle to successful R&D, particularly when the costs are large, are the risks involved.”

“It is irrational to charge high prices for socially valuable innovations as this guarantees that they will be underutilized. It is much better to sell them at cost and then to reward the innovator in some other way. This is not always possible, because in some cases the value of an innovation is in the eye of the beholder; it's very difficult to value how much a new Madonna song is worth, for example. But in the case of medicines, green technologies and seeds in agriculture, such an alternative reward mechanism is fairly straightforward.”