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“We had made a - sort of a national decision that we wanted to be this intellectual property country, where we would have things manufactured in China, but we would do the design, we would do the creative stuff.And now what we have done is, we have forgotten that that's what we wanted, and we're making the intellectual stuff more and more free. And, so, we're sort of left with less and less.”

“Our tragedy today is a general and universal physical fear so long sustained by now that we can even bear it. There are no longer problems of the spirit. There is only the question: When will I be blown up? Because of this, the young man or woman writing today has forgotten the problems of the human heart in conflict with itself which alone can make good writing because only that is worth writing about, worth the agony and the sweat. He must learn them again.”

“We shall have to share out the fruits of technology among the whole of mankind. The notion that the direct and immediate producers of the fruits of technology have a proprietary right to these fruits will have to be forgotten. After all, who is the producer? Man is a social animal, and the immediate producer has been helped to produce by the whole structure of society, beginning with his own education.”

“According to Buddhism, each person is a Buddha who has forgotten their original nature. If we in the pampered West, having grown up with so many advantages, could not claim our own health and our agency, preferring to see ourselves as helpless victims, then who would do it? Who would take responsibility for the world?”

“When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market differentiation, so we had to reorient. In one brainstorming session, we visited and observed great retailers, then asked ourselves, 'If Starbucks did not exist, what type of coffee experience would we create?”

“I'd known enough flush times and lean ones to understand that money came and went. And that one day I'd also lose my looks, my seemingly boundless energy and maybe the ability to catch the eye of an attractive man and the audacity to Rollerblade. My name would be forgotten. So would bad reviews, and good ones. But loving a child is something that lasts. Long after all the rest is gone, that's what endures.”

“Boys like romantic [fairy] tales; but babies like realistic tales - because they find them romantic...This proves that even nursery tales only echo an almost prenatal leap of interest and amazement. These tales say that apples were golden only to refresh the forgotten moment when we found that they were green. They make rivers run with wine only to make us remember, for one wild moment, that they run with water.”

“Many of the ugly pages of American history have been obscured and forgotten....America owes a debt of justice which it has only begun to pay. If it loses the will to finish or slackens in its determination, history will recall its crimes and the country that would be great will lack the most indispensable element of greatness-justice.”

“Today the heart of God is an open wound of love. He aches over our distance and preoccupation. He mourns that we do not draw near to Him. He grieves that we have forgotten Him. He weeps over our obsession with muchness and manyness. He longs for our presence.”

“A couple of hundred years from now, maybe [science fiction writers] Isaac Asimov and Fred Pohl will be considered the important philosophers of the twentieth century, and the professional philosophers will almost all be forgotten, because they're just shallow and wrong, and their ideas aren't very powerful.”

“If any student of social science comes to appreciate the case of the Forgotten Man, he will become an unflinching advocate of strict scientific thinking in sociology, and a hard-hearted skeptic as regards any scheme of social amelioration. He will always want to know, Who and where is the Forgotten Man in this case, who will have to pay for it all?”

“At most corporations if you make an acquisition and it turns out to be a disaster, all the paperwork and presentations that caused the dumb acquisition to be made are quickly forgotten. You've got denial, you've got everything in the world. You've got Pavlovian association tendency. Nobody even wants to even be associated with the damned thing or even mention it. At Johnson & Johnson, they make everybody revisit their old acquisitions and wade through the presentations. That is a very smart thing to do. And by the way, I do the same thing routinely.”

“This is a concept that western culture has forgotten : everything is one! The idea of dichotomy is deeply wrong and nothing is better than a great symbol of China, the Tao, the wheel of yin and yang that represents life. The universe is the harmony of opposites, because there is no water without fire, there is no female with no male, there is no night without day, there is no sun without the moon ... there is no good without evil! This symbol is perfect since the white and black are embracing each other; inside the white there is a black point and inside the black there is a white point.”