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“Starting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.”

“The proliferation of support groups suggests to me that too many Americans are growing up in homes that do not contain a grandmother. A home without a grandmother is like an egg without salt.... The emotionally satisfying discussions that take place in Chronic Pain Outreach and Depression Resources are simply updated versions of the grandmotherly practice of hanging crepe. We could eliminate much of the isolation that support groups exist to fill and save the "traditional family" that everybody is so worried about if more couples took their aging parents to live with them.”

“Belonging to a group can provide the child with a variety of resources that an individual friendship often cannot--a sense of collective participation, experience with organizational roles, and group support in the enterprise of growing up. Groups also pose for the child some of the most acute problems of social life--of inclusion and exclusion, conformity and independence.”

“Get a millionaire mentor. Most of us were brought up middle class or poor and then hold ourselves to the limits and ideas of that group. I have been studying millionaires to duplicate what they did. Get your own personal millionaire mentor and study them. Most rich people are extremely generous with their knowledge and their resources.”

“If humanity today succeeds in combining the new scientific capacities with a strong ethical dimension, it will certainly be able to promote the environment as a home and a resource for...all...and will be able to eliminate the causes of pollution and to guarantee adequate conditions of hygiene and health for small groups as well as for vast human settlements.”

“The Earth faces environmental problems right now that threaten the imminent destruction of civilization and the end of the planet as a livable world. Humanity cannot afford to waste its financial and emotional resources on endless, meaningless quarrels between each group and all others. there must be a sense of globalism in which the world unites to solve the real problems that face all groups alike.”

“Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.”