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Letters Quotes

“Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.”

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Book:Robert Collier Copywriting Course - Masters of Marketing Secrets: Learn to Write Sales Letters That Pay
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“The little dog-eared books in the meeting-house proved poor reading ... So many of them were about unnaturally good children who never did wrong, and unnaturally bad children who never did right. At the end there was always the word MORAL, in big capital letters, as if the readers were supposed to be too blind to find it for themselves, and it had to be put directly across the path for them to stumble over.”

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Author:Annie Fellows Johnston
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“Real writers-that is, capital W Writers-rarely make much money. Their biggest reward is the occasional reader's response.... Commentators-in-print voicing big fat opinions-you might call us small w writers-get considerably more feedback than Writers. The letters I personally find most flattering are not the very rare ones that speak well of my editorials, but the occasional reader who wants to know who writes them. I always happily assume the letter-writers is implying that the editorials are so good that I couldn't have written them myself.”

KnowsWantWritingWellsRealBigsMightSpeakOpinionWrittenReaderLettersAssumingResponseRewardsFatsPrintFeedbackOccasionalCommentatorsFlatteringEditorialsImplying
Author:Malcolm Forbes
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“Books are just dead words on paper and it is the readers who bring the stories alive. Previously, writers wrote a book and sent it out into the world. A couple of months after publication letters from readers might arrive. And, leaving aside the professional reviews, it is really the reader's opinions that the writer needs. They vote for a book - and a writer - with their hard earned cash every time they go into a bookstore (or online - that's my age showing!) and buy a book.”

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Author:Michael Scott
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“I got a rejection letter from an editor at HarperCollins, who included a report from his professional reader. This report shredded my first-born novel, laughed at my phrasing, twirled my lacy pretensions around and gobbed into the seething mosh pit of my stolen clichés. As I read the report, the world became very quiet and stopped rotating. What poisoned me was the fact that the report's criticisms were all absolutely true. The sound of my landlady digging in the garden got the world moving again. I slipped the letter into the trash... knowing I'd remember every word.”

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Author:David Mitchell
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“The digital world has allowed me a connection with my reader that I'd never had before. I didn't meet the people who read my material. The fan letters were mostly answered by professional people that'd done them for a living. And I didn't have any daily connection with their response to my work. I didn't have a relationship with my audience. And every artist should have it.”

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Author:Berkeley Breathed
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“Books are frozen voices, in the same way that musical scores are frozen music. The score is a way of transmitting the music to someone who can play it, releasing it into the air where it can once more be heard. And the black alphabet marks on the page represent words that were once spoken, if only in the writer's head. They lie there inert until a reader comes along and transforms the letters into living sounds. The reader is the musician of the book: each reader may read the same text, just as each violinist plays the same piece, but each interpretation is different.”

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Author:Margaret Atwood
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“For nearly a decade now, I've been teaching others how to thrive by filling their bodies with energizing vitamins, nutrients, minerals, antioxidants, and phytonutrients. Not a day goes by when someone doesn't write me to say, "Thanks, I feel better now, too." Those letters from my readers are my digital cardinals.”

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Author:Kris Carr
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“I once received a letter from an old lady in California who informed me that when the tired reader comes home at night, he wishes to read something that will lift up his heart. And it seems her heart had not been lifted up by anything of mine she had read. I think that if her heart had been in the right place, it would have been lifted up.”

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Book:Mystery and Manners: Occasional Prose
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“If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.”

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Author:Adrian Frutiger
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“I tell my students that when you write, you should pretend you’re writing the best letter you ever wrote to the smartest friend you have. That way, you’ll never dumb things down. You won’t have to explain things that don’t need explaining. You’ll assume an intimacy and a natural shorthand, which is good because readers are smart and don’t wish to be condescended to.”

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Author:Jeffrey Eugenides
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