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Strategy Quotes

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Strategy Quotes

“It was with the last revolution and the coming of INGSOC (Inglish/English Socialism) that the latest High learnt how to keep their position permanently - by cultivating ignorance among the other classes and by constantly surveying them through the Thought Police. Part of this strategy included the maintenance of a state of continual warfare, which Goldstein discussed in the third chapter. The three major powers were not fighting this perpetual war for victory; they were fighting to keep a state of emergency always present as the surest guarantee of authoritarianism.”

“Just as meekness is in all our virtues, so is pride in all our sins. Whatever its momentary and alluring guise, pride is the enemy, "the first of the sins." One reason to be particularly on guard against pride is that "the devilish strategy of Pride is that it attacks us, not in our weakest points, but in our strongest. It is preeminently the sin of the noble mind." Not only of the noble mind, but also of the semi-righteous.”

“You want to know the biggest illusion about success? That it's like a pinnacle to be climbed, a thing to be possessed, or a static result to be achieved. If you want to succeed, if you want to achieve all your outcomes, you have to think of success as a process, a way of life, a habit of mind, a strategy for life.”

“The idea that relationships are not a strategy is potent; and the sad commentary proceeds to say that often relationships are seen as a strategy, a means to accomplish great things - except love and relationship are not what is really wanted. We want to appear relational so people will like what we have to offer. It's the difference between wanting a good marriage and loving the person you married.”

“The nation in arms is virtually a communist state: the people must be paid wages and fed and protected and regimented behind the lines as much as on the front. Minds must be kept loyal and at the right pitch of hate, so that successive drafts of fighters are accepted without murmurings. Letters and newspapers must be censored while the propaganda mill grinds on. As for decisions of strategy and overall command, they must please many masters: dissenters in the cabinet, the heads of the allied states and public opinion. Hence failures must be disguised or concealed.”

“IN THE WORLD OF advertising, every copywriter knows the power of two magic words: "Free!" and "New!" We see them in the supermarket, in the newspaper, on billboards. And consumers respond. In the church today, we are falling prey to the appeal of "New!" The old truths of the gospel don't seem spectacular enough. We're restless for the latest, greatest, newest teaching or technique. We pastors in particular seem to search for a shortcut or some dynamic new strategy that will fire up our churches.”

“If I try to use human influence strategies and tactics of how to get other people to do what I want, to work better, to be more motivated, to like me and each other-while my character is fundamentally flawed, marked by duplicity and insincerity-then, in the long run, I cannot be successful. My duplicity will breed distrust, and everything I do-even using so-called good human relations techniques-will be perceived as manipulative.”

“When other people first became aware of the cow, they expressed concern and anxiety. They suggested strategies for getting the animal out of Molly's parlor: remedies and doctors and procedures, some mainstream and some New Age. They related anecdotes of friends who had removed their own cows in one way or another. But after a while they had exhausted their suggestions. Then they usually began to pretend that the cow wasn't there, and they preferred for Molly to go along with the pretense.”

“The violent, antirationalistic impulse in Western countries is reacting to an intellectual state of affairs in which all thinking has become strategy; this impulse shows a disgust for a certain form of self-preservation. It is a sensitive shivering from the cold breath of a reality where knowledge is power and power is knowledge.”

“I know our feelings can be so unbearable that we employ ingenious strategies – unconscious strategies – to keep those feelings away. We do a feelings-swap, where we avoid feeling sad or lonely or afraid or inadequate, and feel angry instead. It can work the other way, too – sometimes you do need to feel angry, not inadequate; sometimes you do need to feel love and acceptance, and not the tragic drama of your life. It takes courage to feel the feeling – and not trade it on the feelings-exchange, or even transfer it altogether to another person.”

“One might almost say, to adapt von Clausewitz, that modern warfare is PR by other means. And war-winning strategies mean that modern armies most stop treating their communications operations as secondary assignments or (as still too often happens) dumping grounds for officers who have failed at everything else - but as missions absolutely essential to success.”