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Carly Fiorina

Carly Fiorina Books

Executive officer

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“So, character is how you do things, as well as what you do, and a person of character understands that how they get things done matters as much as what they get done. Character is about integrity over time, trustworthiness over time, authenticity over time, generosity over time. Sometimes you’ll hear people talk a lot about values in conjunction with the word character, and I always say to people that values are what guide your behavior when no one is looking and you don’t think anyone will ever find out. The way you behave when you think you can get away with it is who you really are.”

CharacterValuesIntegrityBehaviorAuthenticityGenerosityTrustworthiness
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“In bullfighting there is a term called querencia. The querencia is the spot in the ring to which the bull returns. Each bull has a different querencia, but as the bullfight continues, and the animal becomes more threatened, it returns more and more often to his spot.As he returns to his querencia, he becomes more predictable. And so, in the end, the matador is able to kill the bull because in.”

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“We [the Republicans] help the middle class when we unburden them from the very policies that Hillary Clinton would double down on. She champions Big Government, which we know enables crony capitalism and exacerbates inequality. If you are wealthy, powerful and well-connected, you can handle Big Government.”

IfsKnowsWellsHelpingBigsGovernmentPowerfulClassMiddlePolicyRepublicanCapitalismClintonConnectedHandleInequalityChampionMiddle ClassWealthyBig GovernmentCroniesCrony Capitalism
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“Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.”

ActionCultureCoursesStrongCommunityCompanyPromiseCustomersPartnersBrandsEvolveStayingBrandingCompassOur CommunityShareholdersFull PotentialBeaconsRight Action
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“Like all of you I'm angry. I'm angry at what's happening to our nation. Citizens, it's time to take our country back. Bombastic insults wont take it back. Political rhetoric that promises a lot and delivers little, won't take it back. All of our problems can be solved. All of our wounds can be healed by a tested leader who is willing to fight for the character of our nation.”

LittlesCountryCharacterProblemPoliticalFightingNationsLeaderWillingCitizensPromiseHappeningsAngryWoundsOur CountryInsultRhetoricTestedHealedBombasticPolitical Rhetoric
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“I have been tested. I have beaten breast cancer. I have buried a child. I started as a secretary. I fought my way to the top of corporate America while being called every B word in the book. I fought my way into this election and on to this debate stage while all the political insiders and the pundits told, "it couldn't be done."”

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