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Famous Donald A. Norman Quotes
“Simplification is as much in the mind as it is in the device.”
“Forget the complaints against complexity; instead, complain about confusion.”
“Having the best product means nothing if the people won't buy it.”
“So what does a good teacher do? Create tension - but just the right amount.”
“User-centered design means working with your users all throughout the project.”
“AS for all those mistakes I make - they are on purpose - to teach you how to deal with them”
“I believe that robots should only have faces if they truly need them”
“Market segmentation s a natural result of the vast differences among people”
“A challenge to the designers of the world: Make signs unnecessary.”
“Readers always seem to think that the author has some control over the design of their books.”
“Attractive things work better.”
“If you think the products don't match what you want from a product, don't buy it.”