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Salt Sugar Fat: How the Food Giants Hooked Us

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Michael Moss
Michael Moss

Michael Moss is an American investigative journalist recognized for his reporting on food and agriculture. Born on December 16, 1955, Moss has made significant contributions to the understanding of the food industry, particularly through his book 'Salt, Sugar, Fat: How the Food Giants Hooked Us', which examines the methods employed by food companies to make their products irresistible. more

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“I used to think that size does not count, until I realized that most people either find other people’s faeces more disgusting than a bird’s droppings, or they do not find the latter disgusting at all.”

“Jim watched them eat, his eyes fixed on every morsel that entered their mouth. When the oldest of the four soldiers had finished he scraped some burnt rice and fish scales from the side of the cooking pot. A first-class private of some forty years, with slow, careful hands, he beckoned Jim forward and handed him his mess tin. As they smoked their cigarettes the Japanese smiled to themselves, watching Jim devour the shreds of fatty rice. It was his first hot food since he had left he hospital, and the heat and greasy flavour stung his gums. Tears swam in his eyes. The Japanese soldier who had taken pity on Jim, recognising that this small boy was starving, began to laugh good-naturedly, and pulled the rubber plug from his metal water-bottle. Jim drank the clear, chlorine-flavoured liquid, so unlike the stagnant water in the taps of the Columbia Road. He choked, carefully swallowed his vomit, and tittered into his hands, grinning at the Japanese. Soon they were all laughing together, sitting back in the deep grass beside the drained swimming-pool.”

“Don't eat anything your great grandmother wouldn't recognize as food. "When you pick up that box of portable yogurt tubes, or eat something with 15 ingredients you can't pronounce, ask yourself, "What are those things doing there?" Pollan says. Don’t eat anything with more than five ingredients, or ingredients you can't pronounce. Stay out of the middle of the supermarket; shop on the perimeter of the store. Real food tends to be on the outer edge of the store near the loading docks, where it can be replaced with fresh foods when it goes bad. Don't eat anything that won't eventually rot. "There are exceptions -- honey -- but as a rule, things like Twinkies that never go bad aren't food," Pollan says. It is not just what you eat but how you eat. "Always leave the table a little hungry," Pollan says. "Many cultures have rules that you stop eating before you are full. In Japan, they say eat until you are four-fifths full. Islamic culture has a similar rule, and in German culture they say, 'Tie off the sack before it's full.'" Families traditionally ate together, around a table and not a TV, at regular meal times. It's a good tradition. Enjoy meals with the people you love. "Remember when eating between meals felt wrong?" Pollan asks. Don't buy food where you buy your gasoline. In the U.S., 20% of food is eaten in the car.”

“Famine sometimes increases the number of people who are overweight.”