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“A price decline is of no real importance to the bona fide investor unless it is either very substantial say, more than a third from cost or unless it reflects a known deterioration of consequence in the company's position. In a well-defined bear market many sound common stocks sell temporarily at extraordinary low prices. It is possible that the investor may then have a paper loss of fully 50 per cent on some of his holdings, without any convincing indication that the underlying values have been permanently affected.”

“Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way people work. We don't just want to help them do word processing faster or add numbers faster. We want to change the way they can communicate with one another. We're seeing less paper flying around and more quality of communication.”

“I have a responsibility to the worker, both blue-collar and white-collar. I have an equal responsibility to the community. It would have been unconscionable to put 3,000 people on the streets and deliver a deathblow to the cities of Lawrence and Methuen. Maybe on paper our company is worthless to Wall Street, but I can tell you it's worth more.”

“We're at risk of losing this iconic species for all time. Once it's stripped of its natural instincts, it's no longer a tiger. But there's a lot of species like that. The more intriguing thing, throughout Asia, a lot of these countries are selling off their jungle-and-forest rights for oil and for paper-and-pulp companies.”

“"If you are loyal you are successful," ruminated the company paper at one time. "All useful work is raised to the plane of art when love for the task-loyalty-is fused with the effort. Loyalty is the great lubricant of life. It saves the wear and tear of making daily decisions as to what is best to do. The man who is loyal to his work is not wrung nor perplexed by doubts, he sticks to the ship, and if the ship founders he goes down like a hero with colors flying at the masthead and the band playing."”

“Stock dealers and banking companies, by the aid of a paper system, are enriching themselves to the ruin of our country, and swaying the government by their possession of the printing presses, which their wealth commands and by any other means, not always honorable to the character of our countrymen.”