“Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.” MeanSuccessSuccessfulTrustPromiseCreatingAspectBrandsBrandingDeliveringSustainingCoherence Author:Wally Olins
“I've always thought that "punk" wasn't really a genre. My band started in Olympia where K Records was and K Records put out music that didn't sound super loud and aggressive. And yet they were punk because they were creating culture in their own community instead of taking their cue from MTV about what was real music and what was cool. It wasn't about a certain fashion. It was about your ideology, it was about creating a community and doing it on your own and not having to rely on, kinda, "The Man" to brand you and say that you were okay.” MenRealCertainCultureSoundCommunityRecordsFashionHe ManBandCreatingOkayIdeologyBrandsGenreLoudRelyAggressivePunkMtvReal Music Author:Kathleen Hanna
“I love the fact that I work with everything that has to do with the brand, the product, the environment, the online, the architecture, the web design, because I am somebody that loves making things, making experiences, creating things that people love to engage with.” PeopleFactsEnvironmentDesignProductsCreatingArchitectureBrandsOnlineLove MakingWeb DesignCreating Things Author:Christopher Bailey
“I've always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university, I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand - to figure out what part of the company I loved. I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.” WorldChildrenWantedSchoolProcessCompanyCreativeFiguresProductsDevelopmentSummerCreatingHigh SchoolConceptsUniversityPassionateMagazinesBrandsDepartmentCreative ProcessUnclesFragranceChairmanLipstickSampleProduct Development Author:Aerin Lauder
“My deal is to understand: you trust me, I trust you. It's a two-way street. Developing that happens over time. It's hard. I look forward to that. I look forward to being a part of these guys' lives. This isn't just about ball. This is about creating a brand for yourself. This is about setting you apart for the rest of your life. That's kind of been how I do it. I look forward to being involved in these guys' lives. Part of that is winning some ballgames. I've got a blueprint on how that works, yet every place is different, so you need to adjust the blueprint based on what's there.” WayNeedsLooksKindTwoDifferentHardHappensGuyWinningDealsStreetsInvolvedCreatingBallsSettingSettingsBrandsDevelopingTrust MeRest Of Your LifeTwo WaysBlueprintsI Trust YouBallgameTwo Way Street Author:Jim McElwain
“We are creating a one size fits all system that needlessly brands many young people as failures, when they might thrive if offered a different education whose progress was measured differently. Paradoxically we're embracing standardized tests just when the economy is eliminating standardized jobs.” PeopleIfsDifferentMightJobsYoungEconomyProgressFitCreatingTestsSizeBrandsThriveEliminatingOne Size Fits All Author:Robert Reich
“I don't like the word "brand." When I see people creating a brand, it feels disingenuous.” PeopleFeelsCreatingBrandsDisingenuous Author:Laura Benanti
“For me professionally as well I've built an incredible business that I'm very proud of that is my own brand and that is both creating incredible content to empower and inspire this next generation of working women through a digital platform, mainly through my website, ivankatrump.com, our email newsletters, and our social-media platforms.” WellsNextSocialMy OwnGenerationsMediaInspireProudCreatingBuiltIncrediblesSocial MediaBrandsEmpoweringDigitalPlatformsEmailNext GenerationWebsiteWorking WomenNewsletters Author:Ivanka Trump
“I actually went on lectures at Harvard, Stanford, Oxford and all the business schools eight years ago, explaining what the implications were and how the platforms could be powerful in creating the narrative of your brand and mobilizing your life so that you become humanized as well. I understood that and thought that was really empowering, not only to artists, but to brands as well and in general.” YearsWellsSchoolArtistPowerfulCreatingUnderstoodYears AgoEightBrandsNarrativeEmpoweringPlatformsExplainingLecturesImplicationsHarvardOxfordStanfordBusiness School Author:MC Hammer
“I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service at its core; needs strong management to execute the plan and a good brand to give it the edge over its competitors. Providing quality service, combined with value for money and in an innovative way ensures you offer real value - and finally to be responsible to society and the planet.” WayNeedsGivingBelieveRealValuesStrongI BelieveQualityCompanyPlansPlanetsProductsOffersCreatingResponsibleManagementEdgesCoreBrandsExcellentOver ItProvidingImprovingCompetitorsInnovativeBeing ResponsibleStrong ManReal ValueGreat CompanyQuality Service Author:Richard Branson
“The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?” ThinkingSocialCreatingRemainsCommitBrandsSocial ChangePillarsPrivate SectorCasualtiesOutdated Author:Simon Mainwaring
“Within NASA, the shuttle is perhaps the least-groundbreaking project. Recall that Apollo was about creating brand-new technologies that did something unprecedented - putting men on the moon. The shuttle is, by comparison, a relic designed to make going into orbit routine.” MenTechnologyMoonProjectsCreatingBrandsComparisonRoutineRecallsApolloUnprecedentedNew TechnologyNasaBrand NewOrbitRelicsGroundbreaking Author:Nathan Myhrvold
“Much good art got made while money ruled; I like a lot of it, and hardship and poverty aren't virtues. The good news is that, since almost no one will be selling art, artists - especially emerging ones - won't have to think about turning out a consistent style or creating a brand. They'll be able to experiment as much as they want.” ThinkingWantArtMadeAbleArtistPovertyVirtueStyleCreatingNewsExperimentsSellingBrandsConsistentHardshipGood NewsEmergingGood Art Author:Jerry Saltz
“Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.” OpportunityGoalAchieveBuildingCreatingMajorsEuropeEndureBrandsStrategic Author:Howard Schultz