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Design Quotes

“The U. S. is headed toward a period of business depression... beginning within the next two years, which may exceed that which preceded the War. ... The only thing that will save us is a new gold policy or the discovery of a new process or additional gold fields. If the fall [of gold production] is not prevented by design or accident we shall throttle business, wringing out all profits and experiencing all the evils of deflation.”

“Above all, think of life as a prototype. We can conduct experiments, make discoveries, and change our perspectives. We can look for opportunities to turn processes into projects that have tangible outcomes. We can learn how to take joy in the things we create whether they take the form of a fleeting experience or an heirloom that will last for generations.”

“We can learn that reward comes in creation and re-creation, no just in the consumption of the world around us. Active participation in the process of creation is our right and our privilege. We can learn to measure the success of our ideas not by our bank accounts by their impact on the world.”

“Designing for me is a very complex process. There are many ideas that I want to express in one object, very often contradictory. The creative process in Miu Miu is completely different from that of Prada. Miu Miu is not as complicated and thought out as Prada. Rather than being young, Miu Miu is immediate Prada is very sophisticated and considered; Miu Miu is much more naive. The solution, when I am working on Miu Miu, has to come immediately, instinctively, spontaneously with whatever is available at the moment. If I think three times, I stop.”

“An entrepreneur is someone who, almost artistically, designs a living entity which embodies the values, beliefs, and ambitions of the creator. It's impossible for a larger entity to swallow a smaller one without completely reshaping it. When this process begins, a wild visionary - the entrepreneur type - is the most toxic, indigestible actor imaginable. And this is why I roll my eyes when a new acquisition is announced: Because I don't see it as a triumphant graduation but a sacrifice to an industry that is afraid to dream big.”

“[While designing] I'm mixing two lines of thought really: me as a designer for women and then me as a man. At the start of the design process it's the designer for women that comes to the forefront - sketching and revising the silhouette. Then the man comes into the picture - and I look at the shoe from a very masculine point of view. Then there is a conflict between the two sides of me. Sometimes the man wins, and sometimes the designer wins.”

“Some people grew up in the '70s, powerful, beautiful memories of the '70s which to me is one of the worst decades. It has something to do with that. Has something to with the birth of rock 'n' roll, and something to do with those American cars. an incredible design. There was so much optimism at that time and it must leak into the process.”

“But actually making pictures to look like my pictures, I've done it for so long, I'm kind of used to it now. So at the beginning of the process, designing and storyboarding everything, I sort of did all that. And then designed the characters, and doing the textures for the characters, and the texture maps to cover all the animated characters and the sets, I did those, because that's where my sort of coloring and textures get imprinted on the film.”

“Most clients expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.”

“Writing, for me, is a little like wood carving. You find the lump of tree (the big central theme that gets you started), and you start cutting the shape that you think you want it to be. But you find, if you do it right, that the wood has a grain of its own (characters develop and present new insights, concentrated thinking about the story opens new avenues). If you're sensible, you work with the grain and, if you come across a knot hole, you incorporate that into the design. This is not the same as 'making it up as you go along'; it's a very careful process of control.”

“What I love about directing is finding common ground in complementary palate with wardrobe, set design, the camera department, the makeup department, et cetera. I love figuring out that synergy. To have everything work in concert is amazing, I love working with that kind of logic. Directing is a cavalcade of taste decisions - this one or that one, but I raather enjoy it and am in the process of setting up the next endeavor.”

“The relationship with actor and director is probably closer to theater, in that, when we record the dialogue, there is very little in the way of the creative collaboration - no cameras, lighting or even locations. Then, once we record, the post process is very similar to the post flow in filmmaking - editing, sound design, mixing, etc. At the end of the day, it's all about storytelling and honing in on a tone by developing a rhythm and structure that suits the storytelling.”

“We are involved in an intense battle. It is a battle between right and wrong, between truth and error, between the design of the Almighty on the one hand and that of Lucifer on the other. For that reason, we desperately need moral men and women who stand on principle, to be involved in the political process. Otherwise, we abdicate power to those whose designs are almost entirely selfish.”

“The critical thing about the design process is to identify your scarcest resource. Despite what you may think, that very often is not money. For example, in a NASA moon shot, money is abundant but lightness is scarce; every ounce of weight requires tons of material below. On the design of a beach vacation home, the limitation may be your ocean-front footage. You have to make sure your whole team understands what scarce resource you're optimizing.”

“The idea that hardware on networks should just be caches for movable process descriptions and the processes themselves goes back quite a ways. There's a real sense in which MS and Apple never understood networking or operating systems (or what objects really are), and when they decided to beef up their OSs, they went to (different) very old bad mainframe models of OS design to try to adapt to personal computers.”

“I think about the story while I think about other things. This is an important part of the process: I look at it sideways. If I look straight at it, it produces nothing other than what seem like complicated, brilliant designs that fall apart the following morning. In some way stories mature when you're not looking.”

“There is no one "root of all evil" in software development. Design is hard in many ways. People tend to underestimate the intellectual and practical difficulties involved in building a significant system involving software. It is not and will not be reduced to a simple mechanical "assembly line" process. Creativity, engineering principles, and evolutionary change are needed to create a satisfactory large system.”