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Expert Quotes

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Expert Quotes

“The fact is, your creative potential is unrealized without execution. You love Apple products not only because they’re beautiful, you love them because they work really well. You love your favorite restaurant not only because the food is great, but because it’s consistently great.”

“Emotional generosity is when an individual or organization combines empathy—the willingness to feel, understand, and share another person’s experiences and emotions—and sacrifice, surren- dering something you need or desire so that someone else can have it. The result of combining these two attributes is trust: the belief that someone or something is good, honest, and reliable. And when someone trusts you, they’re willing to emotionally connect with you. That connection, that bond, is invaluable, both in personal relationships and organizational loyalty and growth. When people feel trust and connection, they allow themselves to be taken on a journey, and that’s what makes it possible to create something truly special.”

“Before humans started messing around with the system, nature existed in harmony for millions of years—a beautiful symphony of seasonal change, birth and death, creation and destruction. This same harmony that drives the natural world applies to the intangible, emotional world of humans. We, too, must achieve harmony between all the elements of our lives, between the internal self and the external world.”

“Bottled water is another example. Free, high-quality water is available in much of the developed world. But the developed world is exactly where the majority of bottled water is consumed. In 2012, in the U.S. alone, we spent $11.8 billion dollars on bottled water. Because packaging is a fixed price and water is a low-priced com- modity, what exactly are we paying the rest of the money for? The answer is that much of the value is tied up in the brand, the idea, how it makes you feel, the creativity.”

“Freed from incessant worry about securing the bare essentials to live, the majority of us in the Western world are able to focus on tending to our higher needs—on pursuing happiness, on thriving. And one group has benefited from this shift more than all the rest—millennials, the largest, most diverse generation ever. Millennials, those Americans born between 1980 and the early 2000s, spent their youth in relatively comfortable surroundings. They watched as their parents—the Baby Boomers and Gen Xers—obeyed the rules of the industrial complex, getting steady corporate jobs and saving for retirement. Their parents achieved modern society’s definition of success: material wealth. But millennials could see that, rather than bringing fulfillment, this path often ended with their parents unhappy, divorced, stressed-out, or on antidepressants. In response to this, millennials went in another direction. Well-educated and communicative, they learned from their parents’ experiences and adjusted their needs hierarchy to put meaning ahead of money. Millennials want lives marked by creativity, spiritual satisfaction, expanded knowledge, societal contribution, and multilayered experiences. Sound familiar? We’re in Maslow territory—millennials are seeking to live self-actualized lives and enjoy peak experiences, a generational change that has had extensive repercussions.”

“Extraordinary opportunity is now available and accessible to individuals and organizations with the creativity, passion, ambition, and work ethic to manifest their ideas. And, coincidentally, this is happening at the exact same time that a growing portion of the population is seeking out and rewarding creators for their work. Millennials (and those living with a millennial mind-set) support and consume products, services, and content made by passionate and authentic individuals and organizations they feel a connection with. That’s what we call a product-market fit. Except it isn’t a micro-market—it’s the largest market in the world, and that has changed everything. Welcome to the Age of Ideas.”

“What Schrager did when he developed the lifestyle hotel was apply his creativity—through design, story- telling, and programming—to shift the customer’s perspective and produce significant value. After all, many lifestyle hotels are just underperforming hotel assets that have been repositioned using these creative elements.”

“in the Age of Ideas, regular people are able to harness the power of perception in the same way celebrities and big companies have for years. Whether on LinkedIn, Facebook, Ins- tagram, or personal blogs, you can influence your value by affect- ing how people perceive you. And the same way an entrepreneur can change the value of a building or event by changing people’s perception of it, you too can change people’s perception of you through authentic storytelling.”

“Most businesses have the goal of getting as big as possible. Supreme, on the other hand, strives to remain underground and boutique, growing only when they deem it will enhance the brand. As style writer Glenn O’Brien put it, “Supreme is a company that refuses to sell out.” But why? Well, first off, because it wouldn’t be authentic to who they are, what they do, and what they’re into. For instance, when asked why they wouldn’t expand into women’s wear, Jebbia simply replied, “It’s not what we know.” And that’s all they’ve done—manifest an authentic reflection of their core beliefs with unyielding discipline. Supreme is a reflection of Jebbia’s life experiences and pas- sions. It just happened that his passion for “cool and unusual things for young people” was in harmony with the global youth movement that his brand has come to represent. Supreme continues to succeed on a massive scale because they have the discipline to focus their resources on creating great products rather than over-expanding. Or, as Jebbia puts it, “Staying true to what you do best has played a major role in our longevity. I would like people to see that we’re a small, independent skate company that has done our own thing, in our own way, over many years, and will hopefully continue to do so.”

“Reference frames in the old brain learn maps of environments. Reference frames in the what columns of the neocortex learn maps of physical objects. Reference frames in the where columns of the neocortex learn maps of the space around the body. And, finally, reference frames in the non-sensory columns of the neocortex learn maps of concepts. To be an expert in any domain requires having a good reference frame, a good map.”

“Allow me to introduce myself: My name is Steven Magee MIET CEng BEng Hons and I am a Chartered Electrical Engineer. I have worked at western Europe’s largest telescopes, managed the world’s largest telescopes in Hawaii and was an Observatory Director at the Kitt Peak National Observatory (KPNO). My astronomy coworkers now know me as the Karen Silkwood of astronomy, as I am a world leading leading expert in astronomy fraud.”

“A true professional not only follows but loves the processes, policies and principles set by his profession.”

“But then, not long after, in another article, Loftus writes, "We live in a strange and precarious time that resembles at its heart the hysteria and superstitious fervor of the witch trials." She took rifle lessons and to this day keeps the firing instruction sheets and targets posted above her desk. In 1996, when Psychology Today interviewed her, she burst into tears twice within the first twenty minutes, labile, lubricated, theatrical, still whip smart, talking about the blurry boundaries between fact and fiction while she herself lived in another blurry boundary, between conviction and compulsion, passion and hyperbole. "The witch hunts," she said, but the analogy is wrong, and provides us with perhaps a more accurate window into Loftus's stretched psyche than into our own times, for the witch hunts were predicated on utter nonsense, and the abuse scandals were predicated on something all too real, which Loftus seemed to forget: Women are abused. Memories do matter. Talking to her, feeling her high-flying energy the zeal that burns up the center of her life, you have to wonder, why. You are forced to ask the very kind of question Loftus most abhors: did something bad happen to her? For she herself seems driven by dissociated demons, and so I ask. What happened to you? Turns out, a lot. (refers to Dr. Elizabeth F. Loftus)”