“dealing with a counter clerk at the phone company who had all the customer service skills of a homicidal sociopath on work release.” CompanySkillsPhonesCustomersReleaseBureaucracySociopathClerksHomicidal Book:The Conspiracy Source: The Conspiracy
“If there is any one skill that every professional must learn, it is how to brand himself or herself in the marketplace. A brand provides certainty to customers and lets them know that what they`re getting is the best. People don`t like to make decisions. Once we decide, for example, the kind of toothpaste we prefer, rarely do we change. We have to make so many decisions every day in our lives that most of us are overwhelmed.” PeopleIfsKnowsKindDecisionOur LivesExampleSkillsCustomersCertaintyBrandsOverwhelmedMarketplaceToothpaste Author:Tony Robbins
“People, materials, facilities, money, and time are the resources available to us for conducting our business. By applying our skills, we turn these resources into useful products and services. If we do a good job, customers pay us more for our products than the sum of our costs in producing and distributing them. This difference, our profit, represents the value we add to the resources we utilize.” PeopleIfsJobsValuesTurnsDifferencesPayMaterialsProductsCostSkillsResourcesAddProfitAvailableCustomersGood JobFacilityConducting Author:David Packard
“An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill” NeedsMaterialsIndustrySkillsCustomersSellingPatentsRaw Materials Book:Marketing Myopia Source: Marketing Myopia
“My goal is to create a sustainable long-term business that, we're committed to print, we're rooted in print, but we're expanding into digital and into modernizing the way we sell to customers through e-commerce and things like that. And it requires different skill sets; it requires different ways of doing business.” WayLongDifferentGoalTermSkillsSellsCommittedCustomersDifferent WaysLong TermDigitalPrintRootedCommerceExpandingE Commerce Author:Maria Rodale
“Don't bring your need to the marketplace, bring your skill. If you don't feel well, tell your doctor, but not the marketplace. If you need money, go to the bank, but not the marketplace.” IfsNeedsFeelsWellsBusinessGreatnessSkillsDoctorsMarketingCustomersMarketplaceNetwork MarketingNeed Money Author:Jim Rohn
“There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.” IfsWayNeedsTwoExampleSkillsDetermineCustomersBackwardsTwo WaysKindlesInventoryLearning NewNew SkillsLearning New Skills Author:Jeff Bezos