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“Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.”

“There's one post-Christmas chore I love-writing thank-you letters.... Lots of companies for many reasonable reasons, I guess, have a policy against sending even Christmas cards, never mind things, at Christmastime. But our clan gets a big kick out of opening the Warner-Lambert box containing an assortment of their wares; we argue over which of the boys is to get the Union Oil Co. necktie [and] all the holiday long we play the marvelous Christmas music sent by Goodyear.... None of these things means that Forbes or Forbeses have been had. But all of us like being thought of.”

“A corporation is simply a form of organization used by human beings to achieve desired ends... Protecting the free-exercise rights of corporations like Hobby Lobby, Conestoga, and Mardel protects the religious liberty of the humans who own and control those companies.”

“To suppose that safety-first consists in having a small gamble in a large number of different companies where I have no information to reach a good judgment, as compared with a substantial stake in a company where one's information is adequate, strikes me as a travesty of investment policy.”

“Engineers are not the only professional designers. Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. The intellectual activity that produces material artefacts is no different fundamentally from the one that prescribes remedies for a sick patient or the one that devises a new sales plan for a company or a social welfare policy for a state.”

“Under the current U.S. policy, because of this power struggle, American oil companies can't do business with Iran. So I think the ultimate goal of the U.S. administration in Iran is regime change, to put into power a pro-Western government that will eliminate the strategic challenge to U.S. interests and, at the same time, allow the lifting of sanctions and allowing American oil companies to do business with Iran.”