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“I think the critical thing is the product or service that you're trying to raise money for. And probably the best description of that, people should say when they hear, "This is what I want to do. This is what I want to bring to the market." They should say, "Gee! That's a great idea" or "Gee! Why hasn't somebody else thought of that before? Well, that's an incredible idea!" In other words, the more a person is delighted, or astonished, or happy with your product, or service, or idea, the more happy they are to put up money for it.”

“All the businesses from the beginning of history have struggled with product development (assuming there is a market, doing the market testing and so on). But now they start with customer development. Get the customer who says, "Yes. I want that. I need it. I wanna use it. I'll pay for it." And then you go back and work with your engineers. It is changing the world!”

“To attract more money, you must be attractive, in the sense that people will want and prefer your products or service over those of your competitior.”

“One lesson I got from Gandhi, 'Be the change you want to see,' haunts me. I just feel like I can't keep stomping around pointing the finger at BP when I am supporting the oil industry with my very own dollars and actions by buying their products, helping to pay their mortgage - plastic is from oil... polyester, shower curtains.”

“From a writing standpoint, maybe television is a little more satisfying because it's not all hinging on one thing. You can experiment, week to week, and you can be a little narrower in your scope one week, and then be a little broader the next week. But with film, everything can look the way you want it to look. You can really sculpt the final product. So from a directorial standpoint, film is more satisfying. But, they're both forms of media that I'd like to keep involvement in.”

“The most famous self-made man in the world today is our own Edison. Talk with Mr. Edison and he will tell you he owes much if not most of his success to omnivorous reading. Forbes is one of his favorite publications. How closely he reads it can be gathered from a letter just received from him in which he asks the editor to forward a long analytical letter to the writer of a series of articles which contained two figures Mr. Edison questions, and he wants to know exactly on what authority or investigation they were based. Both letters were the product of Mr. Edison and were signed by him.”

“The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly as possible. In other words, the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.”

“You're a product of our language, and how our laws are and how we believe our God wants us. Every bitty molecule about you has already been thought out by some million people before you. Anything you can do is boring and old and perfectly okay. You're safe because you're so trapped inside your culture. Anything you can conceive of is fine because you can conceive of it. You can't imagine any way to escape. There's no way you can get out.The world is your cradle and your trap.”

“I realized that I really, almost by accident, had fallen into a labyrinthine, very powerful paradigm for dealing with these things through genre films. And once I realized that and realized the power of it, and the fact that because horror films aren't, in general, studio products - studios back them sometimes, but they don't try to meddle too much, because they kind of don't want to sully their skirts - you have a lot of freedom.”

“I don't believe consumers want to see fuller-figured girls in ads. Because if they did they would refuse to buy the things they are seeing, and want to buy a different product. If people really want to see a change, they have to speak up on a daily basis to see that change. And I think that models who are suffering from an eating disorder, it is as sad to look at them as the person who is suffering from obesity or who is smoking outside their office or person who is drinking too much at the bar - everybody is suffering from something pretty much.”

“Don't aim at success — the more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side-effect of one's personal dedication to a cause greater than oneself or as the by-product of one's surrender to a person other than oneself. Happiness must happen, and the same holds for success: you have to let it happen by not caring about it. I want you to listen to what your conscience commands you to do and go on to carry it out to the best of your knowledge. Then you will live to see that in the long run — in the long run, I say — success will follow you precisely because you had forgotten to think of it.”

“To want a job that exercises a man's capacities in an enterprise useful to society, is utopian anarcho-syndicalism; it is labor invading the domain of management. No labor leader has entertained such a thought in our generation. Management has the "sole prerogative" to determine the products.”

“As industries migrate toward the Far East, the future of many Western cities will no longer lie in manufacturing products but ideas and patents. Young, mobile elites can choose where they want to live, and they can easily move, which means that cities are involved in a heated competition for the best people. Only the most attractive cities can benefit from this development.”

“We don't believe in limiting access to our product. We believe that making our ticket sales available on as many sites as possible is good for the studios and good for us. We have on any given day 25,000 show starts - five show times at 5,000 screens. We have 1M seats more or less in our circuit. So I have 25M sales opportunities every single day. Why would I want to limit access?”

“The most killer questions in sales: "Mr. Jones, when I say (insert your product, your company, or anything you want an opinion about here) what one word comes to mind?" This is the most powerful question because it not only gives you top of mind awareness (the customer "hot button"), it also tells you their attitude towards it.”