A Quotes
Browse famous quotes beginning with A. This page is a child index of the full Popular Quotes A-Z directory.
“Advertisements may be evaluated scientifically; they cannot be created scientifically.”
Source: STRATEGY IN ADVERTISING
“Advertisements on YouTube are the new infomercials.”
“Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.”
Source: Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
“Advertisers also know that humor can help bond us to their product.”
“Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.”
“Advertisers are happy to see the stuff they've branded out there for free, they don't care about scarcity, they want any message they're invested in to be shared and to be abundant and to be passed along.”
“Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.”
“Advertisers are very wary of ideological media.”
“Advertisers as well as political leaders long ago found that it is easier to appeal to the people through the heart than through the mind. Programs built with an emotional people are sure to draw the largest audiences and the biggest response. Workers in the field of educational radio are loath to acknowledge this truism, maintaining that certain programs must be built to appeal to the intellect. Of course, they are right, but that is the minority appeal.”
Source: Radio: The Fifth Estate
“Advertisers constantly invent cures to which there is no disease.”
“Advertisers control the news.”
“Advertisers have become scared of talking about certain issues because they don't want to upset an American family. I think it's a shame because there are things we want to talk to our kids about. So to be able to talk about LGBT issues on our shows. To be able to to talk about sex on our shows. Now if you're like, "I'm going to do an episode talking to kids about sex," on a network that's hard to do!”
“Advertisers have known for decades what researchers are verifying in numerous studies: Images contain information and energy that profoundly affect your thoughts, emotions, and behaviors. Images determine your future.”
Source: The Power of Tattoos: Twelve Hidden Energy Secrets of Body Art Every Tattoo Enthusiast Should Know
“Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle.”
Source: But Will it Sell?
“Advertisers like that because they want you to feel their product isn't normal - this perfume isn't normal, this set of lingerie isn't normal. The irony is that they are appealing to normal people to buy the product because they want them to identify with an exotic life that they don't lead.”
“Advertisers regularly con us into believing that we genuinely need one luxury after another. We are convinced that we must keep up with or even go one better than our neighbors. So we buy another dress, sports jacket or sports car and thereby force up the standard of living. The ever more affluent standard of living is the god of twentieth century North America and the adman is its prophet.”
Source: Rich Christians in an age of hunger: a Biblical study
“Advertisers, not governments, are the primary censors of media content in the United States today.”
Source: Advertising and a Democratic Press
“Advertising - a judicious mixture of flattery and threats.”
Source: The Secular Scripture: A Study of the Structure of Romance
“Advertising ... is a parasitic activity; it forces goods for which there is no real need or demand on a foolish or even a reluctant public, always by appealing to their lower instincts.”
Source: Singing Waters
“Advertising agencies come to you and they are great fans, they are great creative people themselves, but they ask you to do something, and you say, "Well, we will, we'll create something together." And it is work. It's like you're doing something and they're saying, "Change this" and "Change that." It's not hard, horrible work, but creatively it's not just freedom.”
“Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is what they get. Their only problem is to not lose the budget. I think its a shame because advertising is so boring and it can be so interesting. They should ask more artists to make interesting campaigns.”
“Advertising agencies primary goal is to advertise and sell themselves to the client. Selling the product to the public comes second.”
“Advertising always corrupts the goal of the search engine, which is to try to give you the most important stuff, not the stuff someone paid there to be there.”
“Advertising and art are getting all mixed up. I think some of the most exciting pieces of TV are the commercials.”
“Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.”
“Advertising and self-improvement dogma would have us all believe that if we work hard enough and tirelessly on mind/body/soul, we can not only achieve perfection but become our “best selves.” But that’s as much a myth as, say, the unicorn that lives in your backyard.”
“Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.”
“Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.”
“Advertising at its worst will be killed by the Internet. And rightly so.”
“Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.”
“Advertising becomes a dialogue that becomes an invitation to a relationship.”
“Advertising brings in the customers, but it is your job to keep them buying from you.” –”
“Advertising can be a very frustrating business.”
“Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant.”
Source: If You Want to Write
“advertising confuses values ... By appealing either to fear, or to vanity, or to covetousness, it very skillfully insinuates false values.”
“Advertising degrades the people it appeals to; it deprives them of their will to choose.”
“Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.”
“Advertising does something important as a sector - culturally and especially economically”
“Advertising doesn't cause addictions. But it does create a climate of denial and it contributes mightily to a belief in the quick fix, instant gratification, the dreamworld, and escape from all pain and boredom. All of this is part of what addicts believe and what we hope for when we reach for our particular substance.... Addiction begins with the hope that something "out there" can instantly fill up the emptiness inside. Advertising is all about this false hope.”
“Advertising doesn't create a product advantage. It can only convey it.”
“Advertising enriches life by quickening the imagination, arousing interest and enlarging the taste.”
“Advertising executives must be wringing their greedy hands over the prospect, anxious for their next holiday campaign. Mom is helpless before them all.
We’re not a family anymore. We’re a commodity in an Amazon database.
Are we humans, or consumers?”
Source: Zonked Out: The Teen Psychologist of San Marcos Who Killed Her Santa Claus and Found the Blue-Black Edge of the Love Universe
“Advertising generally works to reinforce consumer trends rather than to initiate them.”
Source: Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
“Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?”
“Advertising has always been a huge unrecognised source of outdoor relief for the arts.”
“Advertising has always been the Peck's Bad Boy of American business urging us to buy things we probably don't need and often can't afford.”
“Advertising has annihilated the power of the most powerful adjectives.”
“Advertising has done more to cause the social unrest of the 20th century than any other single factor.”
“Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.”
“Advertising in the final analysis should be news. If it is not news it is worthless.”