“I was actually a fruitarian at that point in time. I ate only fruit. Now I'm a garbage can like everyone else. And we were about three months late in filing a fictitious business name so I threatened to call the company Apple Computer unless someone suggested a more interesting name by five o'clock that day. Hoping to stimulate creativity. And it stuck. And that's why we're called Apple.” ThreeNamesInterestingBusinessCompanyCreativityFiveMonthsGeniusComputerLateFruitStuckClockApplesThreatenedGarbageThree MonthsFilingGarbage Cans Author:Steve Jobs
“I'm very happy that I have an Italian version, a French version, and then I have my own company, but I'm not obsessed by my name. Some people are, "Oh, my name," but I couldn't care less about my name. What I like is the job. The ego trip of that comes later.” PeopleCareJobsNamesMy OwnCompanyEgoVersionsObsessedItalianVery HappyEgo Trip Author:Karl Lagerfeld
“I believe in one secret and ineffable Lord; and in one Star in the Company of Stars of whose fire we are created, and to which we shall return; and in one Father of Life, Mystery of Mystery, in His name Chaos, the sole viceregent of the Sun upon the Earth; and in one Air the nourisher of all that breathes. And I believe in one Earth, the Mother of us all, and in one Womb wherein all men are begotten, and wherein they shall rest, Mystery of Mystery, in Her name Babalon.” MenBelieveEarthMotherFatherNamesI BelieveStarsSecretCompanyLordSunFireAirMysteryReturnChaosI Believe InBreatheSoleWombIneffable Author:Aleister Crowley
“In a democracy it is ultimately for us, the citizens, to judge where to place the balance between security and privacy, safety and liberty. It's our lives and liberties that are threatened, not only by terrorism but also by massive depredations of our privacy in the name of counter-terrorism. If those companies from which governments actually take most of our intimate details want to show that they are still on the side of the angels, they had better join this struggle for transparency too.” IfsWantStillsShowsGovernmentNamesSidesCompanyLibertyStruggleDemocracyOur LivesSecurityJudgingBalanceCitizensAngelSafetyDetailsTerrorismIntimatePrivacyMassiveThreatenedTransparencyCounter Terrorism Author:Timothy Garton Ash
“The Da Vinci Code may well be the only novel ever written that begins with the word 'renowned'... I think what enabled the first word to tip me off that I was about to spend a number of hours in the company of one of the worst prose stylists in the history of literature was this. Putting curriculum vitae details into complex modifiers on proper names or definite descriptions is what you do in journalistic stories about deaths; you just don't do it in describing an event in a narrative... Why did I keep reading? Because London Heathrow is a long way from San Francisco International.” ThinkingWayFirstsWellsMayLongBookStoriesReadingLiteratureNamesLanguageHoursNumbersCompanyNovelWrittenWorstEventsComplexesInternationalDetailsLondonNarrativeCodeProseDescriptionDefiniteLong WaySan FranciscoDescribingCurriculumStylistJournalisticRenownedDa Vinci Code Author:Geoffrey K. Pullum
“Meanwhile, what about the workers in those state monopolies that are being put up for sale? I am reminded of a technique for employee ownership that has worked well for many U.S. companies. It goes by various names, but the best known is "Employee Stock Ownership Program," or ESOP.” WellsStatesWisdomPoliticsNamesCompanyKnownEconomyProgramWorkersVariousTechniqueLiberalismEmployeeOwnershipMonopolyEsops Author:Ronald Reagan
“The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.” PeopleWantLittlesTwoRealReasonNamesCompanyEconomyBoringTinyApplesYou Choose Author:Steve Wozniak
“Great companies make meaning. A company has a name, but its people give it meaning.” PeopleGivingNamesCompanyGreat Company Author:Richard Pascale
“Corporate identity specialists spend their time rechristening other companies, conducting a legal search and a linguistic search to insure that the name is not an insult in another language.” NamesLanguageCompanyIdentityCorporateInsultSpecialistsConducting Author:Lisa Belkin
“Mention the name George W. Bush in mixed company, and you're likely to spark a lot of debate and emotion - hot and cold, good and bad. Not a lot of neutral reaction. He was elected in the most controversial contest in American electoral history and governed during one of the most tumultuous decades.” NamesEmotionCompanyColdHotDecadesDebateReactionsSparksContestsGood And BadControversialElectoral ProcessHot And Cold Author:Mark McKinnon
“Company names without clear pronunciation or spelling won't last.” LastsNamesCompanyClearSpellingPronunciation Author:David Rusenko
“the Republicans love to say that the Democratic Party is ruled by 'special interests.' But when pressed to name these 'special interests,' the usual reply is women, blacks, teachers, and unions. Those are 'special interests' to be proud of - because together they comprise the majority of Americans. What about the 'special interests' that dominate the Republican Party - the oil companies, the banks, the gun lobby, and the apostles of religious intolerance?” TogetherPoliticalNamesInterestReligiousPartyCompanyTeacherSpecialProudRepublicanGunMajorityUnionsDemocraticOilUsualIntoleranceBe ProudRepublican PartyPolitical PartiesDemocratic PartyApostlesSpecial InterestsReligious IntoleranceOil Companies Author:Geraldine Ferraro
“Imagine the disincentive to software development if after months of work another company could come along and copy your work and market it under its own name...without legal restraints to such copying, companies like Apple could not afford to advance the state of the art.” IfsArtStatesNamesCompanyImagineMonthsDevelopmentComputerApplesCopiesSoftwareRestraintCopyingSoftware Development Author:Bill Gates
“During the last five years, those four advantages-costs, products, people, goodwill-have been the salvation of Interface during a recession that saw our primary marketplace shrink by 38% from peak to trough-38%! As a heavily leveraged company with over $400 million in debt, we might not have made it without the sustainability initiative and, especially, the support of our customers. This revised definition of success-this new paradigm-has a name: "Doing well by doing good". It is a better way to bigger profits.” PeopleWayYearsWellsHas BeensMadeMightLastsNamesBusinessCompanyMillionsSupportFiveSawsFourProductsCostAdvantageBiggerSalvationDefinitionsProfitDebtCustomersMade ItPrimariesFive YearsSustainabilityInitiativeShrinksMarketplaceParadigmDoing GoodBetter WaysGoodwillRecessionsInterfacesDefinition Of SuccessLast Five YearsTrough Author:Ray Anderson
“I definitely want to start my own production company at some point. I'm actually teaming up with Funny or Die to put together a TV show right now, that I can't really talk about because it's still in the very preliminary stages, but if it pans out this will be the first project under my production company, which I have yet to name.” IfsWantFirstsStillsI CanShowsTogetherDiesNamesMy OwnCompanyStageTvsRight NowProjectsProductionsTv ShowsFunny Or DieTeaming Up Author:Dave Franco
“With my two brothers, Jean-Marie and Joel, I wrote a two-page story and wanted to make some kind of movie. We met a French production company, called Why Not?, and the first name we put on the list was Ken Loach. It was a dream for all of us. So, we tried and we met Ken and Paul Laverty, his writer, and they read the two pages and were inspired by that to do something. Paul had the freedom to do his own story - and he wrote his own story, which is better than the one we'd written.” FirstsKindTwoStoriesDreamWantedNamesCompanyWrittenBrotherMetsPagesInspiredProductionsListsWhy NotMarieTwo Brothers Author:Eric Cantona
“The Flavr Savr wasn't about taste at all; that was just the name. It was about the shape and the shipability of it. My dad's company was all about flavor. His tomatoes are some of the best selling at Trader Joe's and Whole Foods.” WholeNamesCompanyDadTasteShapesMy DadSellingFlavorTomatoesTradersWhole Foods Author:Sanjay Rawal
“When you have a company name that is to descriptive about what you do, you don't stand out.” NamesCompanyStanding Out Author:Philip J. Kaplan
“Too many companies these days can't tell the difference between good profits and bad.... By now you're probably wondering how in heaven's name profit, that holy grail of the business enterprise, can ever be bad. Short of outright fraud, isn't one dollar of earnings as good as another? Certainly, accountants can't tell the difference between good and bad profits. They all look the same on an income statement. While bad profits don't show up on the books, they are easy to recognize. They're profits earned at the expense of customer relationships.” LooksBookShowsNamesHeavenEasyDifferencesCompanyWonderHolyDollarsProfitCustomersIncomeStatementsThese DaysEnterpriseExpensesFraudEarningGood And BadAccountantsHoly GrailCustomer Relationship Author:Fred Reichheld
“Contrastingly to the new model of distribution, we shot Hand of God using the traditional format of film. I myself use very few apps and tend not to engage in social media. I do use Instagram under my production company's name, but that's it.” UseHandsFilmNamesSocialCompanyMediaModelsShotsProductionsSocial MediaTraditionalDistributionInstagramFormatAppsHands Of God Author:Marc Forster
“Around the late 1990s, I'd become convinced that one of the killer applications of robotics came from connecting robots to the Internet. The idea of solving generalized artificial intelligence was still far away, but heck, I could rent brains by hiring operators. iRobot was the name of the company and one of our most ambitious projects, iRobot LE.” StillsIdeasNamesBrainCompanyInternetProjectsLateConvincedArtificial IntelligenceApplicationArtificialKillersAmbitiousFar AwayRobotsConnectingHiringRoboticsOperators Author:Colin Angle